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Show . .. - . . - - .- - - -" - -- -- -- ' - -- .. ...... t I.. ...T", -. '....xH III afflPHir REWiiiifl of lire Magnitude of ike GrowtK anclthe Success of the J. CPeriney Co. I "iwLl l In this announcementand others to be print- j ' f fVyTriEfk ed, the mission is to acquaint the people of this Myy JClll community with the history, growth and pur- KuIslt clvfc II IS poses of the J. C. Penney Company, and to J y ' Vljl&J n'R. h iZ-"' briefly outline its policies and methods and its f i ' S. aspirations to be of real service and a factor m local civic and mercantile circles. ,j ! ill b IS 5 felt THE stovf th J-c-p (CoTany is an t 1 HVfflf WM Wf 1 fe! f SWS Prtant chapter in the history of modern mercantile I 0iMniWM WM Mhs flHr methods. It is more than important ! It is inspiring! It m VM nMA lIPIBll Tf V is a St0ry f a business with a Big Idea behind it an Idea that I M TMvm vA ya SSife I 15 c'eanJ clear cut! The Big Idea in this business has been for 'm M ffM W WMWl 61 Ll 20 years and is today, the patent fact that it is- unfailingly S V 111 WM W TMfA feTll! governed by the Golden Rule: "Whatsoever ye would that j WWAwMl i21J ftLfc Men should do to yu' do ye even to them." Everv customer g Mm ww wA rtf i TSIS PSm pays the one and same price; no more' no less! And that one If lrflml Ww vv $1 Jfe rfei? and same P"ce assures a superior value the year 'round. No 'm ewM iM Ml Myfi- J1 twnPII!i sales! No discounts! No charge accounts ! The same square I Pt ; WM(M& Sfe? SS ! S3 dealandimenta liketoal" : 1 ml I uy I wh WW i Department stores, as they are known today, are primarily ft MymWMMrfll -S t 4 an American institution. While the Bon Marche and the ffl Wi WWWM WMfA -2- rytDSe Magasindu Louvre were nourishing in Paris before this country mWAWVMm0v ri C1 SfflJ adopted the idea, the late A. T. Stewart of New York City, "J 'lWYM MWiMwm xZ ft-IlL was the real pioneer in establishing the kind of department WW WWW Sf 1 S - ? store known today. This was in 1861. His efforts were far U V wayA AtAi wirA ctr Sh. ir&,- more comprehensive and audacious, and success, unknown up i ? 5 t0 that time- was the reward he enjoyed. Later, R. H. Macy, Ir25 n also of New York, followed him and he also quickly won fame Sr and success. Both stores are thriving today, the Stewart store " :. I i i15 S src1 having been absorbed many years ago by John AVanamaker. y P CHA1N SYSTEM department stores i f5 Comparatively small localized systems of fewer Sirj Di than thirty stores were in operation in the late nineties, U 3 Tr2 F but it was not until the foundation of the J. C. Penney Company s. -"f1 STg5i system was laid in 1902 that the Idea was transfixed into what : J ; T5g J was to become one of National import. j I 5j GROWTH OF THE J. C. PENNEY COMPANY r;l rn 5'713 This system of Department Stores has grown from s ;H 5115 one Store in 1902 to 371 Stores in 29 States in 1922 In ' i I sf? " the short span of 20 years, it. has spread out its influence j " TTpTig rsrj3 and. affluence from the Pacific to the Atlantic until today the UI?2Tji TTrg Company stands without a peer in the whole pursuit of chain ; IlMEI fiT department storekeeping. It is today indisputably the "World's - 5 T-h largest chain department store organization." It serves more j I EES B fH than a million customers. - i Tmm J55 " i S m 2 If the entire floor space in the 371 Department Stores of 2 ir Wnm -iTTC? the Company were merged into one structure and that build- j E Z!S r-11 -rIH ingf was set down in this Community, what an imposing sight f 1 Wi gjjZ!!2 it would make! The building shown in this announcement, is -.t 5 ?TTiTri P 1-1 m srTi:"t our artist's conception of a composite picture of a proposition E 22 80 99antic. : 'j S The Symbol Below Is Your ; iL Future Guide to Better Values -MtfpK and More of Them k mmm : fed flMWJ h "sWteJ, 371 DEPARTMENT STORES ;; ' WATCH THIS NEWSPAPER K S5 FOR FUTURE ANNOUNCEMENTS ;; M " I |