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Show MAKING GOOD IN A SMALL TOWN Real Stories About Real Girls By MRS. HARLAND H. ALLEN j TTtTTtTtTtTftTTTTTTTtttttt . (CB. 1824. Western Newspaper Union.) THERE'S MONEY IN MILLINERY MIL-LINERY ALMOST any "Main Street" girl can make money, If she has the millinery magic In her fingers. And almost any "Main Street" offers of-fers as a market a whole town full of women with the "hat habit." That's how a village milliner who freshened my own hat almost past recognition, after I had been caught In a thunder shower while passing through her town, put it. The "hat habit," it seems, is a craze for new chapeaux, whether needed or not, to the tune of two or three a season. "Small town women are Just as enthusiastic en-thusiastic about having fresh millinery, mil-linery, in new models, every few months, as city women are," she declared. de-clared. "I make over their old hats, or give them new creations, just as they like." Although millinery used to be as seasonal as the coal business, and had its one high peak in the spring season, when the rush for the annual "Easter bonnet" was on, it Is now an all-the-year-round proposition. It may be started on small capital and may be profitably carried on In any community com-munity where there are a number of women who care about the quality uuu ueuuiy ol ineir neaugear. iuo milliner's initial success depends on her skill, and the neatness and quality qual-ity of her work. The questions of location, pretentiousness of business quarters and size of stock are secondary sec-ondary ones at the start. Even for the girl who has a decided knack for making hats, a course In millinery or an apprenticeship in a city shop are valuable training, almost al-most Indispensable to her success when she is in business for herself. But such training Is Inexpensive, and the profits of a successful milliner ar large. The prospective hat maker should learn how to design, make and trim hats of all kinds for every reason rea-son and every purpose, for women and children of all ages. She can start her shop on a small scale right in her own home, or in one small room In a downtown store. For only a little lit-tle money she can equip herself with an attractive assortment of various samples and materials In the popular shades. She should buy her materials In small quantities, at first, only as she requires them for special orders. Later, she will, of course, save money by buying wholesale. Newspaper advertising, ad-vertising, and personal communication, communica-tion, by letter, telephone or personal call, are the best means by which the milliner can get customers. |