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Show THE AD. AND THE MAX. He saw the ad. from day to day And muttered:, "I defy it. Their stuff may be just what they say But I'm not going to buy it." As time wore on he made remarks It would not do to mention, For he was mad because that ad. Was forced on his attention. But in a week, or two, or three, He said: "There's no denying The way that ad. gets hold of me The stuff may be worth trying." For just about a fortnight more He dared mere words to win him. And then the ad. completely had Aroused the spender in him. Next day he drifted in a store And quietly expended A few big iron dollars for The stuff the ad; commended. He found it filled a long felt need. Its excellence surprised him. And now he's glad because the ad. So deftly hypnotised him. " James. J. Montague. |