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Show Little Stores, Big Names Little Mexican business men display a lot of ingenuity in naming nam-ing their stores. A name like Brown & Piatt won't do; it has to be the Passage of Venus Through the Orbit of the Sun or better. A dry goods store near Mexico City is named May Sunshine, a bar is named the Firing Line, and a charcoal yard is called the Struggle. Our correspondent encountered a bakery named El Recuerdo del Porvenir. That meant the Remembrance Re-membrance of the Future and made little or no sense. Somebody Some-body finally cleared it all up by explaining that the original store on that site had burned down. 11 s name had been the Future. Fortune For-tune Magazine. |