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Show Ford Announces j New 1938 Models; Place OnDisplay i ! Ford V-type X-cviindor ear- foi IS.'iH go on display this week in ' Ford dealers' showrooms throughout through-out the United States. They are offered this year as two di.-tinct lines, differing in appearance anJ I price. Both are in the lowest price field. ! One is a newly-styled standard Ford line, in coupe, Tudor ana Fordor body tyj.es, powered eitii'-i . with the K"- or the CO-hor-epower V-S enfine. The standard cars are I designed to meet requirement ol I the many motor car owners who'-e m: ans dictate maximum economy in first cost as in maintenance and o era-ting costs. The other is a newly-designed de luxe line for owners who de-ire-additional style and appointments. Powered only with the So-h"vs-.--power V-K engine, the line- incbi de-eight de-eight bo'.'y types, the coufe and Tudor and Fordar sedans, as we!: as the club c"upe. convertible cabriolet, club convertible cabriolet, cabrio-let, convertible se!an--and the phaeton. The t-vu lines of cars have the same improved V-K chassis, but their styling is distinctly different. The de luxe cars are larger ir. appearance. The hood has bc-en lem-thenei'. Its nearly vertical front is carried in a "V" well down into the radiator 'jrille, with the fa miliar V-8 at the tip of the "V". Horizontal lines of the grille bars-arid bars-arid the louvres are echoej in a bri-rht rustle-ss steel band which is carried along the belt to the rear. The new standard line car- al.' present a larger appearance with a newly-desi j-red front end. grille hood and fenders. The front end is formed in a "V", with the horizontal hori-zontal grille bars extending unbroken un-broken along the hoodside to form the louvres. Fenders in both cars are massive, mas-sive, tormed low er to provide more comple'r o-' ra - cT .h3 rumii.: gear an 1 t::U-n..ing t'aither back Headlamps are aain recessed in front fender aprons, new- type tail lamps in the tips of rear fenders. Interior, of the t"'o ea-s are roomy and attractive, styled ir keeping with the exfrb-s. Th-de Th-de luxe sedan interiors are larger A new instrument panel add- measurably to the beauty of the front compartment. The panel of the de h xe line cars is in walnut grain fi:il-iTT, that of the standard line cars in mahogany finish. Instruments are arranged in two croups directly i: front of the driver. In the middle of the panel is a grille, for radio speaker installation in-stallation when specified. At the right is a glove compartment. In deluxe cars a lock is provided for the compartment and a clock is recessed in the compartment door. Instruments in both Cars are lighted by improved fringe illumination, illumi-nation, designed to provide safer lighting for night driving. Interior lights are located on the right ana left pillars of the sedans and over the rear windows of coupes. Steering wheels of the de luxe cars are of flexible multiple steel spoke type, with hubs of rich -(Continued on page 5) Foid Announces New 1938 Models; Place On Display (Continued from first pa:e) brown bakelizt'd material and rims of Iinhu-r contrasting color. Stumku J car steerini? wheels are of thret-.-i oke tyiH finished in beiije. The upper .-pokes are widely wide-ly spaced to jnve the driver unobstructed unob-structed view of the instrument dials. Nicht driving safety is al-o increased in-creased by addition of a headlamp head-lamp beam control on the toe-board toe-board of both lines. The control i.-operated i.-operated by the foot. A tell-ta!e li''ht on the instrument panel indicates indi-cates the position of the ln'atns. whether hi'h or depre-sed. Both front and rear seats are wide enough for three per-ons. Seat cushions and backs are finished fin-ished in pipinir and pillow treatment. treat-ment. In the de luxe cars the fini.-h is set off with rows of ornamental orna-mental buttons. Ash trays are recessed re-cessed in rear seat arc re-ts of the de luxe closed sedans. Litrht taupe mohair or broad-cl"'h broad-cl"'h is optior.al in the closed de luxe cars, tan hand buffed antique finish genuine leather or taupe bedfoid cord in the convertibles and tan leather in the phaeton, Tl e seat cushion and back of the rumble seat in the convertible cabriolet cab-riolet i- fini-hed in artificial leather. In tiie standard 1 i :v mohair and btoadeloth are optionul in cars eouipj.e I with the K.",-liorsepower engine. The mohair is available only on -j. trial ordei in the t'0-horsepov.er t'0-horsepov.er cars. 'I he driver .-i nt- of all car.; except ex-cept the phaeton are adjustable aed the amount of adjustment has be n inet ea ed. One of the unusual new features is the fioi.t scat of Tudor sedans. Tli" seat cushion is full width. Si.it larks are divided, each beinir hiturcd diagonally -j as to swintf inward as it is tipped fon. ,d. 'I bis .i' v ii.'i a wide as ..'ii'eway o.i eiiier side for entrance to th'o (ear eompa rt men . ( b ar vision ventilation is continued con-tinued in all c!o ed bo, lies. Rear (i'Hiler windows of de luxe F"rdor sedans and club eoupes are pivoted ''or additional ventilation. Undies of both ear lines arc all-steel. all-steel. There, is no metal-to-nietal contact between holy and frame, the re ult ,,f Ihoiontfh use of insulation. in-sulation. Safety ;da;s is used I h i on limit in windshields, Honrs and willlluWs. I h lu : ijaic" eonipa rl nirnl s in ''II ears is elo e I off by wall fl "in the pi, eneer spare, lilul locked Willi a sepaiale key. The rompai I im ril. dour hinifes are i o,,. realeil. Hie doors opening fnim Hie biiMo'li. .' new feature of the rear decc d' J i ir 1 1 is a roinbinai ion handle, llreir-.e 1,,'iirki I II II ' I liill, foi me.l in the shape of an airplane propeller pro-peller hub. Spme liee and tiie ,l, e earned in all rnmparl nient exeepl in ie eon ,. t I lile eabllo-let. eabllo-let. Ill III ; type, beeinrte of the rumble , l 1, e- l i a v ,,.,, and 'i'e are mounted buck of I Belli.. 'I h" i I ir, wheelhase elm-- is la- been ,1, . need. 1 1 ". fl ill III i : ilirlllde "eellli'l poj .." eon ;'l I ni l ion, robber rii -liione I i n I'.mr, I'll :y xteei ill;, soPer si ill; i, improved calde-cout t "tied lual-it's, 1 semi-cent rifm;al c.uteh, full tortUe ( tuho diivo and shad lle-nioutlK-u ; rear axle driving pinion. ( iCefmi'ments 1n the '-S ennu--. t" provide het ler j.i 1 ; Unnan.'e, ar'iculai ly at lower peed';f together to-gether with lirake imjo ovemett! s, increa' e the hm of cmtiol hy the driver. Kidiny is made m.'re coinfrt a hie hy improved spnn:v . |
