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Show THE STRENGTH OF THE WEEKLY PAPER Of late years there has been a growing realization of Die pernuuieiit value of the community newspaper. Those who read them have always realized their worth. But time was when those who viewed from afar were inclined to look with disdain upon the weekly press as compared with the daily, particularly the larger city daily. It cannot be vrtioliy accidental that during the past decade de-cade there have been so many many articles in the national magazines and, so many studies which call attention to the ji'rowth, both in size and influence, of the community newspaper. news-paper. The great daily newspapers of the cities have been forced to give more and more of their space to national and international affairs. Their readers have demanded this coverage. These dailies have responded to the demand with thoroughness and intelligence. Today they are printing iiure and better news of the world at large than ever before in the history of journalism. But because of this very development the town and countryside news has had to oe neglected. Side by side with the demand for national and international news is that for knowledge of one's friends, one's acquaintances, one's neighbors. neigh-bors. This is the particular Jield of the community weekly, and it is in the fulfilling of this demand neglected by the dalies that it has risen to new heights of achievement. It is doubtful if the country publishers have availed themselves of their apportunity even yet. The community newspaper is destined to enlarge its audience steadily thereby there-by inevitably increasing its own stability and influence. It is no longer a choice between the city daily and the community com-munity weekly. Readers need both. |