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Show I 1 PICTURES i m i. ' " i j picture, teu the .tory. The ToM In Simple Language I I articles ire short, concise. -"-"r" a J and fascinating. Here are a Would VOU like to keep posted On all the - few subject covered: new devprrxenU in this remarkable world i ArtsandCraftWoric-Astrori- of ours? The new Inventions the latest j S2Sffi5 Scientific Discoveries -the amazing Engi- I Care of Tools Chemistry neering Feats the progress made in Avia- : Electricity -Home Made tion Radio Electricity Chemistry WdXXfeSta Physics -Ptotography e?,These and I Spare Time Jigsaw Work many other fascinating subjects are brought Metal Working Model Mak- t0 yOU each month through the pages of j -T-roodT,umgRad'0 POPULAR MECHANICS MAGAZINE. I I uZiZZSh c" Something for Everyone! j -rfflP Special department are devoted to the borne I "H-jagg1 craftsman and practical shopman. The radio 2r00pe 'i'k enthusiast has a larreaectioo filled with news and i i t &rt X? helpful information on construction and rraun- rZxiX jxV It 1 tenance of both transmitting and recemcf t-fl T( Jir -iirirK 1 1 sets. For the housewife, there mre Korea of K'Kl .tYrtfkNlV I I hints to lighten her daily taeks . . . If the one V o FI 7ir4fc wi or magazine everyone in your family win enjoy. bR At All Newsstands 25c Wf Xrw 1 or by Subscription $Z0aTear lS -fSi- . 'A Stop at jjour faforit BMrMtand and kl " y&tt 1 1 over the currant Imu. If your Jr&'Z-'- W VT. j)A newsdeaW Is mU out, order direct O fjjt S !tt:r POPULAR MECHANICS mmmiiimmmmmmmjtmm. 100 K. Ontario. St Bqpt. M. Cklcac Did You Ever Stop To Think? By Edson R. Waite People are well sold on the advantages of buying from presistent advertisers. Quality and advertising pull together in an intelligent way. j Steady advertising leads to steady business. It keeps old customers. Presistent advertising brings new customers and causes them to come back for more. Business concerns who have the best in quality and service ser-vice advertise and sell them. Advertising inspires confidence because it offers protection protec-tion to buyers and profits to sellers. Advertising is a tremendous factor in the building of business. Without its aid no business can succeed. The right kind of advertising of merchandise or service will always bring better business. Advertised lines are in demand; unknown lines are not. And profits are made on sales not on "shelf warmers." .When a merchant makes a dollar on well advertised merchandise mer-chandise and loses a dollar on unknown merchandise, merchan-dise, it should not take him long to find out which one is more profitable to handle. |