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Show 1 ' ADVERTISING AND FAILURES v' A Chicago advertising man, after studying business failures in thirty-four leading cities, announces that 84 per cent of the firms that went under were not newspaper advertisers. ad-vertisers. That little story points its own lesson. The world may tery well make a beaten path to your door if you are manufacturing manu-facturing a better mousetrap than your neighbor, but first of all it has to know that you are doing it. The business head who thinks he can get along without advertising is trying try-ing to live in an outworn era. |