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Show ITALIAN OLIVE PICTURE MISLEADING FOOD LABEL There are tricks in all trades, and a few unethical food manufacturers label their products with statemens and photographs wich are misleading but not necessarily illegal under the Federal food and drugs act. A picture of an Italian olive tree on a label for example, does not necessarily indicate in-dicate that the product is Italian Olive Oil. Syrup in a can bearing a picture of a maple sugar camp may be maple syrup or it may not. The consumer may ft-.sume that "Golden Corn" is Golden Bantam corn, which may or may not be the case; and the word "Yolkin" may give the impression that the product perhaps made of soybean lecithin is egg- yolks. The careless label reader read-er may infer that "Pineapple Hearts" are a superior kind of canned pineapple, pine-apple, but this term, as used by one canner meant pineapple cores. A label "Pure Vegetable Oil Flavored Flav-ored with Olive Oil" may have the words "Olive Oi!" in prominent letter.; giving the casual label reader the idea that the product is rure olive oil. It may seem, that "Natural Tomato Sauce" is not artificially colored, but the label, further on and in small ettcrs, may declare that, artificial coloring is used. The moral of all this is, "Read labels carefully." |