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Show IvLivestocle JjX r I.os Angeles, May 4 Despite the tragic economic conditions which are being- faced by farmers and stockmen, it mmst be admitted that the low prices for which farm products must be sold are forcing men to use their heads to a greater extent than usual. Even under existing circumstances, there are some stockmen and farmers who are making money. These people have decided within their own minds to beat the depression. They have whittled away at production costs, have developed new and better products pro-ducts and have found new outlets. A recent study completed by the University of California extension service showed that in certain groups of farmers and dairymen, operating under almost identic! conditions, there was a wide variation in returns. Through good business practice and close attention to details, it was found that in one community, a few dairymen lost money. The same situation sit-uation was found to be true with or-chardists, or-chardists, poultrymen and general farmers. In almost every instance, it will be found that the man who is producing top quality products has the best . chance to make money. Certainly this is true in the cattle business. Day after day on the livestock markets, it is noteworthy that the better quality cattle are the first to be sold and are in the best demand, naturally at a premium over the plainer quality cattle. cat-tle. Many cattle feeders in the southwest south-west during the past season made money on their operations. Usually,' these were people who paid close attention at-tention to purchase of their feeder stock and who gave personal and expert ex-pert supervision over the care and feeding of the stock. One of the largest chain stores in the west is at present conducting an advertising campaign to create a demand de-mand in their stores for good quality meats. Competition is so terrific among the stores that are selling at cut prices that there is little profit to be made in such sales. On the other hand, this great retail organization has found that it is possible to sell good meats at a reasonable profit. No matter how much of any product that the farmer or merchant is able to sell, if there is no profit, energy and money mon-ey are wasted. This store is after the trade that is willing to pay. a fair price for a quality product. People have learned that value is the real thing to be sought, rather than the lowest price. |