| OCR Text |
Show Hl'DSO.V-KSHKX MAKES FOURTH REDUCTION UHIS YEAR The fourth sweeping Hudson-Essex price reduction within a year was announced in mid-week as affecting af-fecting the entire line of Hudson-, Hudson-, Essex closed cars which means more than 95 per cent of Hudson-Essex Hudson-Essex business. This reduction, together with those formerly made, has these results: re-sults: 1 1 The Hudson coach is more than $300 lower than a year ago, the Essex Es-sex Coach more than $200, and the Hudson Sedan "$550 less. 2 Compared with war time prices, all three cars are less than half the lop figures. Or. put another way, the total reductions wade on Hudson and Essex cars is a greater sum than : the present prices. j 3 With this series of price changes has come a tremendous growth in Hudson-Essex business, until today, this concern is indisputably the largest lar-gest manufacturer of six cylinder cars in the world. Each drop in price has greatly increased the number num-ber of buyers, and each time this added volume of business has made possible greater economies in buying, manufacturing and all general expenses ex-penses and overhead. The same management which established es-tablished the Hudson Motor car company, com-pany, now, as for sixteen years, controls con-trols and directs the design of its product and policies of the company. "The cars themselves have been continuously and consistently improved impro-ved while this reducing process has gone on," said S. L. Hinckley, local dealer for Hudson and Essex cars. "Constant refinements are made in the design, so that the present Hudson and Essex cars are the sturdiest, stur-diest, most reliable, most comfortable comfort-able and generally satisfactory cars Hudson ever built. Owners of the cars built several years ago find this true when they buy the Hudson and Essex cars of today. Quality has gone higher while prices dropped. "In 1925 both Hudson and Essex lines had established new records of popularity before this present price cut became effective. Now of course this rate of sales will be at even a faster pace. Hudson and Essex Es-sex have been brought within the reach of thousands . of additional owners. |
