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Show HAND IX HAXD Business success and advertising go hand in hand. The best way to judge the business enterprise of any community is by the size and frequency fre-quency of the ads in the home-town paper. All readers are strangers until they buy. The business visitor vis-itor to Delta is a stranger until he buys a few meals; and the permanent perma-nent resident is very much a stranger stran-ger at the store he has never been invited to patronize. The large display dis-play ad attracts and holds attention and arouses respect and CONFIDENCE. CONFI-DENCE. It cries out "low costs, low overhead, low selling prices, quality goods." Jt dominates the page, of course, JuBt as the mansion of many rooms looms up larger than the shack. All ads are read big or little. Everybody knows that, and the statement calls for no argument. argu-ment. But the merchant who is seeking real business success, and who wants to advertise the BEST way and to get the MOST for his money is the one who realizes that the larger the ad the greater its pulling power. Teacher (to young miss) "Parse the word kiss." Missie "This word is a noun used ' as a conjunction. It is never declined, de-clined, and more common than proper. pro-per. It is not very singular. In that It is usually used In the plural. It agrees with me." Science and Invention. In-vention. President Gompers of the Federation Federa-tion of Labor has Just married again married a woman who had Just been divorced. He is 71 and his new wife 38. Sam is here joining a union, of which he will not be the head. He is a wonderfully tough specimen and he has stood enough to kill ten average men, but this will probably be his finish. All the newspapers news-papers will now get his obituary ready. The Pathfinder. |