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Show NOVEL FORMS OF "ADS." Some Odd Business Methods That Are Employed by the Most Up4o'date Firms Human Display Has Become a Fine Art for E':e travels! all over the country;1 and, third, a percentage of sales. In' every town in which she opens up business she also opens up an account for herself. Her latest assignment was to introduce a new kind of bird food. ' She pioneered it and put it on the market all through the United States and Canada. She carried with her. a Collection, of canaries, all splendid singers and not bashful about singing in public; and the public were invited to believe that the canaries had become be-come Sims Reeveses and what not ol. fHE human "sandwich" as a means of public display dis-play advertising in cities has gone out of fashion, but human display advertising ad-vertising in show windows win-dows has become a fine art, says a writer in an eastern newspaper. Many professions are en-gagedin en-gagedin this lucrative business, both in working out new ideas and in dressing dress-ing the part and acting it out. The persons who earn a livelihood by planning or taking part in display advertising call themselves "Illustrators." "Illustra-tors." Consistently enough, they believe be-lieve themselves to be artists. And, in a sense, some of them are. When they do something "do stunts," as the boys say besides merely mere-ly looking a part, then the illustrators illustra-tors become demonstrators; and the demonstrator generally leads a life of encore performances. One would think the woman who has for weeks and months, and perhaps per-haps years, decorated a store window, inhaling vapor and exhaling it in puffs j of white, steamlike whiffs, would be I heartily tired of her peculiar "smoke" by this time. But she seems , to thrive at it, and has the consolation of knowing that she is a most thoroughly thor-oughly disinfected woman. Neither the pestilence that walketh in darkness dark-ness nor any other old pestilence has ' terrors for her. v The fapcily dressed Cuban cigar seller is another figure well known. THE "WSSO WTCMOBILt WtBATJS KasCipf OVER Ht HfcA the canary talent by living on the brand of food advertised by them and by Miss Pope. She 'gave to all purchasers pur-chasers full instructions on the cultivation culti-vation of the canary voice, and was always al-ways ready and willing to answer questions. One admiring wholesale druggist in New York says of Miss: Pope: "She will take anything under fee sun, moon and stars and boom it into success, and she has all America using the various kinds of pet animal; and bird foods that she has from time; to time brought to the notice of an! intelligent and enthusiastic public." A Broadway window recently has! been fairly besieged by spectators) eager to see a young woman drenched! by a shower bath which operates dl-j rectly over her head. Over a hand-, some frock, or "suit," as they call lw now, she wears a cover-all mackinl , jj tosh. She stands under a showerf worse than any thuDder-plump that; ever drenched Broadway. Then she' -smilingly peels off the mackintosh.j and shows the observers that beneathi ' , the protecting cloak her garmers are. as dry as a prohibition county or a meeting of the kirk session. : Another woman in a window makes) the astonished beholder believe she is about to perform what the stage, folk called the Great Undertaking Act.j With great deliberation she unhooks,; unbuttons and removes her outer garments, gar-ments, one by one, and then applies somebody's mixture and cleans them., This advertisement is certainly in the' nature of an anti-climax. So te the Red Indian who sells bark aad other vegetable remedies. SThe human perambulating Illustrated Illus-trated advertisement has been exemplified exem-plified in various ways, and some of the examples are clever, A tiny wagon drawn by a tinier donkey and carrying carry-ing a huge 300-pond negro, who could have picked up both donkey and wagon under his arms, always caused romment. Another "ad" in which a donkey figures fig-ures is called '"he Negro Automobile." Automo-bile." A colored man and his wife,-attired wife,-attired in -riot of colors, sit in a cart which is -pushed instead of pulled by . the little animal. The wagon is guided by a wooden steering wheel. The entire en-tire outfit Is grotesquely primitive, and yet as the wagon approaches head-on, " with the dor,i:ey hidden behind the fat negroes, it has all the effect to puz- . zled observers of the queer "automo- I bile." The best known professional demon- r fs". SHf T MOST TKOGOUGH1.Y CTSIWKTCB " VOflAH IN NEW WW. . V strator in the country is Miss Virginia Vir-ginia Pope. She, Also is the highest priced. Perhaps that is not saying a great deal nowadays,' because the wages have been decreasing since the business became . more popular and less exclusive. A few years ago Miss Pope could, like most specialists, command com-mand her own price and insist on a contract. Nowadays the men and women wo-men who make exhibitions of themselves them-selves or others for advertising's sake get from $5 to $15 per week. Experts like Miss Pope, however, are independent inde-pendent operators, and will never permit per-mit themselves to be merely hirelings on salaries. Miss Pope makes an agreement to boom a certain article. For that, booming she is paid, first, a stipulated price second, her expenses. |