| OCR Text |
Show H Consider Your Readers. j . B In advertising one must consid- B er the people to whom lie is writ- B ing. Wc must talk to them in the B language they are accustomed to B hear. For instance, a Muncie B (Ind.) advertiser in speaking of B bis women's suits said, "It's a ten B to one shot that you will find B .what you want," Wc didn't B know that Muncie was such a B racy town. Wc didn't know that B Muncie woman were accustomed B to this kind of race slang, We B doubt if they are We guess the H advertiser made a mistake. Why B couldn't this advertiser have said, B "You will surely find . what you B want?" It would have been B shorter, and it would not have of- B fended any woman's ears. |
