Show 0 TOOK BALLYHOO TO SELL LIBERTY BONDS I 1 THE UNITED STATES will offer us war savings stam stamps ps 1 baby I 1 bonds and regular government bonds the sale of which will at least partially pay for or our own preparedness and our aid to england will the american people buy in any considerable quantity without an accompanying sales ballyhoo the first world war was financed largely by the sale of government bonds but that sale was ejected effected only by a vigorous and spectacular sales campaign the effort was to sell to the people not to the banks the government wished the people the toms dicks and harrys to have a direct financial interest in the war to 16 have them feel it was actually their war and that they were the fellows who wanted to see the kaiser properly licked with spectacular showmanship the government put it over in the large cities for the first loan it did not flot work so well in the coti country where big pai parades ades scores of men speeches and other spectacular methods could not be applied for the second and future loans the government appealed for support to the country press it proposed to publishers that they sell un der written advertising to local merchants banks churches lodges and to individuals country newspaper publishers did that to the extent of more than pages paged from the second seco nd to the victory loan in response spon seto to that advertising people of rural america bought liberty liberek bonds the national treasury can sell government bonds by telling the banks how much each must take but can it sell them to the extent of several billions to people of america without arousing through some method an enthusiasm for preparedness and for old aid to td england that is a ques tion to be answered my guess would be no we would all like to see the european dictators licked we do clo not approve of them but we should like to have some idea as to what the result of such a licking would be will it result in a better world tot all concerned or will it be but a prelude to more rivalry more selfishness ish ness more greed and in the end more war abat are we paying tor for and possibly fighting for |