OCR Text |
Show UNSALABLE GOODS. Unsold stookB is tho causo of tho fniluro of mnuy n morohnnt. What doos It bonoilt a business man though his books show an apparent profit, when that profit, and more, is tied up in goods that seem to stick to tho sholvos? Judicious buying is 0110 of tho oasoutlula of good merchandising. (Tho merchant should not over-stock. Ho should not allow himsolf to bo porsuuded into buying a job lot of goods for which thoro ia no domaud, moroly bocnuso thoy nro ohonp. It is woll not to lny iu largo stocks iu any oxtromo style, just bought out. Suoh goods may havo n long run, but tho chances nro tho fad will soon .run its course, and no one will want tho dosign at any price. Standnrd, oousorvativo styles in somo linos of goods can bo sold to a cortain class of pooplo at any time. Whon it is found that cortain goods aro moving slow, tho merchant should tako Into account tho fact that tho lougor ho holds onto thorn, tho loss sulublo thoy aro likoly to be. To got rid of thorn at onco nt somo prico is tho host thing ho can do. If ho cannot soil thorn at u prlco that will allow him a profit, ho should Boizo tho opportunity to closo thorn out nt cost. If thoy full to soil at cost liguros, thoro hna ovidoutly boon somo injudicious buying, or tho goods havo boon allowed to remain on tho sholves longer than thoy should ovor havo boon pormittod to stay. No nmttor cut doopor tbo goods will bring moro now than thoy will nt nny future da to, uro taking up valuable room, nud tying up capital that should bo invostod iu goods that will sell and produco n profit. Any prlco is bottor than to keep unsalablo goods on tho sholvos. Slow moving stocks offer nn excol-lout excol-lout opportunity to advertise cut prlco salos. It is woll known that Ameri-enn Ameri-enn pooplo, ospooinlly Amorican womon, dearly lovo a bargain. Tho advortloing will bring pooplo to tho storo who aro not accustomed to trading thoro. Thoy will not only look at tho bargain goods, but will oxnmino tho regular stooks. Somo who purohnBo bargain goods will return re-turn and bocomo regular customers of tho houso. A out prico salo offors tho mostoircotirolovorngo for tho nd-vortlsing nd-vortlsing man. H can harp as much as ho wlehrs on tho beauty and othor dcsirabloqunlitlosof tho regular linos ho can claim to givo grcator vnluea than othor etoroP, but pooplo tako it all with a grain of salt. Thoy 'now that stocks and pricos nro protty much nliko ut nil tho good stores in town. Mut n bargain salo is different. Tho publio is willing to boliovo that thoro nro times whon tho morohnnt is called upon to soil nt cost or less. That is tho tlmo thoy aro anxious to bo thoro. Thoy can purchnso goods at regular prices at any timo, any whoro. So tho clcaranco salo not only rids tho store of n lot of goodB that it would ho unprofitable to koop longor, but it brings 11 lot of now trade to tho storo. It koops things moving. Advertising World. |