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Show Catholic Paper and the Advertiser. The revenue of course comes from the advertising. Advertising comes from the belief of the merchant that the paper has readers who form a purchasing pur-chasing class. Catholic influence, religious re-ligious and .social, makes and keeps homes. That is what it is here for. Marriage and the bringing up of children chil-dren cause more shopping than any other incident of human life, and both marriage and child rearing are the special functions which are deliberately, deliberate-ly, perennially and successfully fostered fos-tered and promoted among Catholics. The merchants know this from happy experience: they testify to their understanding under-standing of it by advertising in the ! paper which goes into the Catholic . homes that are and shall be. It should be a matter of more than mere curiosity curi-osity for our readers to note what merchants do and what do not show at once their shrewdness and their gpod feeling in this way. It should be a matter of pride and of graciousness with Catholics to make a point of giving giv-ing such merchants the preference. They have the best stores in the city. Just notice which they are and govern yourselves accordingly. j |