Show A ABOUT OUT ADVERTISING At a recent meeting of ot tho the newspaper newspaper newspaper news news- paper advertising men of the city one ont capable speaker pronounced sentence of ot disapproval on what he called fake take advertising And he ho never said a better word There Thero are aro a a. good many advertising schemes which do not deserve the success the they attain Somo Some are arc programs pro pro- grams and gotten up by Ly transient interests and depending for their advertising ad Income upon the in insistence insistence in- in of ot members There Is a 30 sort of ot threat implied in their canvassing of ot merchants Tho The latter are frankly told In man many cases We re will not patronize patronise e you rou unless you rou take talce space In n tho the program It is doubtful if Ir there Is an any value In n the tho advertisements so secured After all there Is on only one ono good advertising medium and that Is the newspaper certainly do read ho tho advertisement there The They are arc convinced by It It The They recognize the newspaper advertisement as ns a a. respectful respectful re- re Invitation to the tho patron a n apolite apolite polite solicitation of ot the tho business of the he reader Newspaper advertisement comes because be- be cause ause business men havo proved the value alue of ot tho paper In which the advertisement advertisement ad- ad is found round There is 18 clear value behind It it It is not given because be- be cause ause of or favor or sentiment or for forny any ny reason renson other than plain worth That is why The Republican pages paJe page are so crowded with advertisements Viand and wh why merchants who put It there here get back their moneys money's worth The advertising men are right ris |