Show ADVERTISING NOT NOT MODERN M Inu n lu Iu o Time Thine-l Thine gurll Nt Hill The Tho earliest printers were by hy no means menn Ignorant o of the gentle art of or ad ad- advertisement Some of them certainly certain I employed tra travelers even as ns publishers o of the present nt da day day- employ them and from Crom the thu linings of or ol old bindings there have been heen unearthed specimens of or th the Latin placards these men took look with them announcing the tho names namo of or the books they hud had to sell praising the beauty and accuracy accuracy- with which they the were printed and und promising the purchaser purchaser purchaser pur pur- chaser who should come Into the inn where the they were for sale sole that he should find bind bonum an cas easy sales sales- les- les man mono Caxton himself Is known n to havo halo is issued issued issued is- is sued one une brief brier advertisement announcing In lag ing his edition of the Sarum or Pye and a adding the prayer stet slot Please do not tear down the bill so that we may guess that his n agents posted it up where the they could find an nn appropriate space without obtaining any formal leave But Out printers who wished to become become be bt- come known mown seem sem to have hav found round an advantageous nd form of or advertisement nd in Issuing some popular booklet the the grammar of or Donatus and ond almanacs were most often orten chosen for th the experiment experiment- anti publishing this at the outset of their career mainly to give book buyers buyers buy buy- ers a chanco chance of oC seeing their types For or aught ht we know Caxton mu may have printed such a Donatus like Sweyn- Sweyn heym and at Subiaco and La- La u na at Milan School books hooks have o away a away away way of oC disappearing from the face of oc the earth London earth London Saturday Review Re I I |