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Show u u HOUSEWIVES PREFER NEWSPAPER ADS That newspaper advertising far exceeds radio advertising in popularity popu-larity anions Wichita housewives was significantly shown by a recent survey of nearly 2 0 women who were personally interviewed by members of an advertising class at the University of Wichita. Moreover, 94 per cent of the women interviewed voiced disapproval disap-proval of freeing newspapers from adverl isiug entirely, even if such a venture were financially possible. Radio advertising, slightly less in demand, was upheld by 03 per cent of the housewives, e en if it couid have been abolished. More than 80 per cent felt that newspaper advertising renders them more service and influences litem, to a greater ex! cut in buying than does radio. Asked to name specific servtecH rendered them by the newspaper ads, the women listed the three most valuable types in order, as announoi :::"iils of sales and bargains, bar-gains, a general shopping guide, and com. arisen of prices. The housewives aiso referred to newspaper ads frequently for informal in-formal k 11 on style; and products, and for help in making out their grocery ii: I.-. Time saving in buy ing. entertainment, and run-olias-ing by I -I-photio wore minor -.-ervices mentioned in ihe survey, while on!;- fi 'e of the women questioned ques-tioned declared that they gained no vail..' :it oil from Hie ads. That newspapers are successful in rendi , intr iNse services without causing offense to readeis was vowed by SI per font. Radio advertising, ad-vertising, on the o'h-r has.-l, was accused of rouv- res.- ;i ! tiient 'it limes by more Clan h:;!f of IV: housev ives. EdCm- and Publisher. |