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Show Newspaper Advertising Obtains Best Results niy., !.' -"irr-ir-rr-Ti ..-vw-.,t-w-w , , f .' : ' . ; K ... '. - ' 4 i : ' --'- j !'-. - kjjijfjrvt',. J .-k .. 'tis I .. . t 4 r" .i , p v.- f - A - . g rr" .' , ' .v i'' "Ti Editor's Note: This is the fourth of a series of articles on Preston merchants who are merchandising the modern way by consistently afl-vertising afl-vertising through newspapers. SAFEWAY STORE One of the most concise slate meats in regard to newspaper advertising ad-vertising is stated in Ihe policy manuals of all Safeway stores: "Because of their proved effec liveness, newspapers should be used as the primary medium for advertising coverage." The company further guarantees that advertising will not be misleading mis-leading and that an ample supply of all merchandise advertised will be on hand for distribution. This is a protection guarantee the store i. as for the readers who use the newspaper ad as a guide (o food ravines. Much could be said for the Farmer-Consumer campaigns conducted from season lo season (luring the year by the Safeway stores, but it will suffice to mention that Safe-ways Safe-ways pledged themselves to complete com-plete cooperation wilh farm producers pro-ducers in conducting merchandising merchandis-ing programs to assist in alleviating allevi-ating any exisiting market condition. condi-tion. In the case of Safeway as with other consistent advertisers, it will pay you to follow the ads. 0 o ffc ' Shown aboverin the interior view of the modern Safeway Market in Preston f- m left to ri-ht: George Morrison, stock department; Joe Oborn, store man- arC riwV "Rutrh" Wheeler" market manager, Eldon Kirby, produce department, ag'er; UCle uu.a v" Photo by Anderson |