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Show Film Stars Launch New Fad WHEN a famous film star was told that the contour of her face would be aided by the over-exertion of her fascinating jaws, she started a new health fad that bids fair to sweep the country. The chewing gum marathon is on in Hollywood and New York, and the screen's lovelies scoot from set to set with jaws working furiously. based on outstanding gowns woi . by tbe stars, and 1 guess it started a fad." Tbe result was the models by Schiaparelli, Valentina, Elizabeth Hawes, and other famous fashion experts. But it remained I fx ss' It all began when H. L. Webster, Web-ster, advertising ; executive of the Wrigley Company talked with Gloria tSwanson, Joan (Bennett, Claudette I Colbert, Sonja Heinle, He-inle, and Anita j Louise on an ad-j ad-j vertising fashion campaign, j "I learned that i the stars were al-ways al-ways worried about keeping j their facial mus-! mus-! cles firm and elas- tic," he said. "We j were planning a fashion series for Dorothy Dayton Day-ton and Laurie Lane, Paramount Picture starlets, to start the fad. Miss Dayton, who was seen in the "Great Zieg-feld," Zieg-feld," the "Big Broadcast of 1938" and other pictures, said, "It's grand. We're all doing It." Miss Lane, who has appeared in numerous Paramount Para-mount Pictures, was equally enthusiastic. enthu-siastic. "I like gum and It likes me," tbe blond New Orleans girl said. Dorothy Dayton and Laurie Lane, petite starlets on the Paramount lot, who launched a chewing gum fad in Hollywood. |