Show Jj J IT PAYS TO TOOne ADVERTISE tj 00 VY 1 One of ot the most persistent advertisers adver adver- there tiser In the history of success was t hr Robinson Crusoe lie He knew what he 11 f wanted wanted and and he put up an ad for one He flung a shirt on a pole atthe at the top of his island bland that in the language lan Ian guage of the sea was plain to every sea faring man j The circulation small was there small there was no other medium but Crusoe kept j t it despite the fact that he got no V inquiries for a long time lie He changed j his copy copy copy-as as one garment after another another an an- 1 other was fra frayed ed out out and and in the end got what he ho wanted Suppose Crusoe had taken down that signal lignal after alter a time and declared 1 Advertising Ad doesn't pay Where would he and his story be now t I Put up your our signal and keep it there Crusoe under very discouraging circumstances Youve You've got a sure thing thing thing-It it is only necessary to have the patience persistence and pluck of Robinson Crusoe and Crusoe-and and the 7 good ship Better Business wl noon Moon r tie up longs longside ide y your r pier J |