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Show Did You Ever Stop To Think? By E. R. WAITE, Secretary Shawnee, Okla., Board of Commerce. ' THAT it takes real co-operation between: the heads of a Business, the ad men and the clerks to make a j bigger business. THTAT advertising is the power that brings the cus- j tomer. j THAT too much attention cannot be paid to careful, j persistent advertising. , THAT some merchants advertise themselves more than'tfjey do their merchandise. j THAT good service, good goods and good prices, plus good advertising is what will make any mer- j chant s business better. i 11 IAT if that is kept up it will give the merchant ! ! plenty of personal advertising. THAT the merchant who continues to ignore the benefits of advertising is just buying grease to oil his way to failure. THAT the man who succeeds in business is no great wonder, he is just the man who went ahead while the other fellows sat around and said it could not be done. THAT the customer knows that the secret of eco-THAT eco-THAT the thoroughness by which the printed page covers a community gives an opportunity to reach ! nomical buying is information he will find in the ad vertising columns. ; every family. Tl IAT if you have enylhing to sell let the people ! know what and where and when to buy it. . ; , i - i , |