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Show TO 1UM THAT HAITI 0!.v U. II- hcnnc.ly) Two basic principles upon which 1 ho success of in. in dcpunds nre thrift and economy. Until must be practiced to the utmost If w o would in conipHsh the t'liiid.inniitals hy which success is nchicicd. In t'M'iy business there is bound to exist n certain amount of waste due to circumstances over which we haie practically no control. liut all too often this waste is nl-j lowed to increase to a point, of dan- ( H'cr and eventually leads to complete failure. Trofits aio escential to every business enterprise. They are the staff of life. Without them a b lioness lio-ness cannot Un endure. Kconomy produces results ami thrift is the direct di-rect result of economy. A Uihle passage tells us ttiat "to; him that hath not, that which he! hath shall be taken away." It is an-; other way of saying "only the strong shall survivie." j Little businesses k'v 1,1 s''- "'j strength by practicing strict economy savins: money on little things at the; beginning: and keeping up tho good work year in and year out. The Xews staff can help you economise. eco-nomise. In all likelihood there is some particular piece of mechandise in your store, tit you chance to ho a merchant ) or some piece of idle machinery or set of harness, (if you a farmer). You have probably allowed allow-ed it to remain become idle and to stay so with tho idea that it was of no saleable value. You're wrong! It is a saleable article. Someone in this very county wants just that very tiling. They have wanted it for ever so long, but they did not know-where know-where it would he possible to buy it. Years ago ADYEKTISING in the local newspapers was devised by people peo-ple who discovered that if they were to he successful in aciiuainting the public with their particular line of endeavor, and in the article or articles arti-cles which they produced, and if they were to do it in an evnomicat way they must seek the aid of the local press. Thus advertising was introduced introduc-ed into civilization. Whether your store be large or sniill, you need to practice economy, and economy applies to keeping all of your merchandise turning, thus keeping your store on a sound productive pro-ductive basis. W'e know the class of advertising that will g:t results. Y'ou can avail yourself of our experience without any additional cost. There could be no better time than the present to take stock of your economic system and consult your local publication. Opportunity knocks all right, but don't expect; her to use a mallet. |