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Show MMBMiMMiMM J A -MM---MMaNMM w - ICX J'ICNSI VK? NO, 'I UK I.OWI.M' COST OF AI.I, Ke.idci -p. of tin: lartfe.st Miajazine; of national circulation ofl'-n v.omI't jut;t what ;i paee advei t.i:.i-irn:nl. co .1 a'il often the KUCHsr.-s run into fabulous fabu-lous fiunn. Am a matter of fait, tin- most expensive ailvej ti -emi fit from tin- cost per j,a. is the .;n. eator at ?XU00 for a hinlc pa-i: i.-i Mark. Colored printed pajjes co t. considerably more. The- alurl;iv Ivenine; Post is second in cost at 701)0. These costs .seem outraeou i to some people, yet they are jro-,d investments made by some of t'.t. smartest men in America, men who know by experience that it pays to advertise. The pae;e cost of a number of I'm-leading I'm-leading periodicals is given below: iMineator $X.0oi) '.Saturday Evening Post $7,000 Woman's Home Companion ...SO.UOO McCall's Magazine $0,000 American Magazine ,..$1,200 Literary Digest .$-1,000 Good Housekeeping $2,500 People's Popular Monthly $2,000 Hearst's $l,3o0 American Legion Weekly ....$1,2?" Christian Herald $1,20 |