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Show J. C. PENNEY COMPANY A NATIONWIDE INSTITUTION J. C. PENNEY COMPANY A NATIONWIDE INSTITUTION Putting Our House In Order To Meet New Conditions P The J. C. PENNEY CO., Operating 312 Department Stores in twenty-seven States, will on WEDNESDAY, g P JANUARY 12th. open its doors with Reconstruction Prices prevailing Every price in our stores is based upon 2 our replacement price, REGARDLESS OF PREVIOUS COST. S S 2 "DELIEVING the time has arrived when revision of prices is Do not ctnfuse this with the usual mark up and mark down O "T warfanted by replacement value-having discounted our mer- special sale commonly held by other merchants. The J. C. Penney H chandise thousands of dollars in our inventory just compieted-we Company never has, nor does it now believe in special sales. Re- i .A therefore glve the public the full benefit of the loss we sustain. member every article will remain as priced until sold or forced by Remember we have said Our Replacement Price which market conditions to change. ! should prove doubly attractive. Buying for 312 stores doing a Many items are limited in quantity, many may prove underpriced H yearly business of approximately Fifty Million Dollars should hence delay to purchase may result in disapointment. Come expect- O ; be sufficient proof that our replacement price is substantially lower ing to find every item in our store bearing its proper reduction. We 5j than that of our competitors. stake our reputation that you will not be disappointed. g O . Jr, O ii , z; - H : : : : : : .. w X Mens Overalls Boys Felt Hats Mens Cotton Sweaters Ladies Silk and Wool 36 inch Messaline Ladies Outing Gowns $1.23 $i.23 $1.49 D'esses $16o QR 3 O RECONSTRUCTION PRICE RECONSTRUCTION TRICE RECONST $12.50 RECONSTRUCTION PRICE RECONSTRUCTION PRICE Mens Fleeced Shirts Mens Short Sheep and Drawers Lined Coats Mens Ixng Sheep Lined reconstruction pbice 36 inch Taffeta Ladies Felt Slippers 69c. $9.90 (ClfiRO' Hope Bleached Muslin $1.69 $1 23 to $1 98" RECONSTRUCTION PRICE RECONSTRUCTION PRICE JJ)lb.qU tot O ' RECONSTRUCTION PRICE plrniMCTRiTrTTSr PRirP RECONSTRUCTION PRICE 12 1-2C. RECONSTRUCTION PRICE . Mens Ribbed Shirts Mens Suits reconstruction price . 42 inch Pillow Tubing . , . ... and Drawers - $24.75 to $29.75 Cotton Blankets 27 inch Percale RECONSTRUCTION PRICE vj w;,3 r1 oJC. 79c ; : $2.49 to $2.98 Yard Wide Percale reconstruction price- 1 e ,, RECONSTRUCTION PRICE RECONSTRUCTION PRICE Mens t elt HatS - 19C RECONSTRUCTION PRICE ; $2.98 reconstruction price Brooms I Mens Flannel. Shirts reconstruction price Wool Nap Blankets ; 1 w,. : . 11 o8c Ladies. Gingham House $1.98 Canvas Gloves 3 98 Ladies Fleeced Unions n..oceoa vco ivco reconstruction price reconstruction trice ui esses reconstruction price 10c ' 98c Bovs Overalls reconstruction price Wool Blankets reconstruction price Curtain Scrim 1.23 211(11.98 J . n reconstruction price QQp nrirj $1 1 Q $5,90 19c. and 25c. , Z.ttv Mens Heavy Wool reconstruction pricl Ladies Two-Piece reconstruction pric e ' 0 reconstruction kru e J Underwear 9-4 Bleached Sheeting p g Mens Work Sox a q ' Mens Silk Ties Outing Flannel g C rtyC. 49c. o9c. f o , H i i IUr reconstruction price :, v g . 15C RECONSTRUCTION PRICE RECONSTRUCTION PRICE . RECONSTRUCTION PRICE RECONSTRUCTION PRICE 1 ( -i . 1 pq RECONSTRUCTION PRICE " Q : : Mens Cotton Dress Sox Boys Suits ' Ladies Cotton Hose 29 inch Dress Gingham Cotton Thread o Mens Work Shirts -r nn 4. n nn no n K n Two for 25c. 7.90 to 11.90 23c. l9c. 7c. 5 2 OyC. . RECONSTRUCTION PRICE RECONSTRUCTION PRICE RECONSTRUCTION PK ICE RECONSTRUCTION PRICE RECONSTRUCTION PRICE" RECONSTRUCTION PRICE ' . " ' ; ;. Mens Wool Unions" Mens Dress Shirts Large Cotton Bats - Gergetta Crepe Apron Check Gingham Ladies Cloth Coats f ; 1 $2.98 98c. 98c. $1.49 12 l-2c. $12.50 B RECONSTRUCTION PRICE , RECONSTRUCTION PRICE RECONSTRUCTION PRICE' RECONSTRUCTION PRICE RECONSTRUCTION PRICE RECONSTRUCTION PRICE CU ; . S - . o . : 5 !-( t i A & w . H C. : , J, - Boys Work Shoes W fl Ladies Short ' " : $2.79 1 p '4 Plush Coats Sizes 2 1-2 to 5 1-2 j I 1 j $17 50 i $2 98 0? plufcU JsUtionaVicie XstitwteOij ' J (fiUf ' Til 2 fTil"Sr IJ''nux-T.oNPiuoK I RECONSTRUCTION PRICE 7 :JiJUgj . j ' , : ' j Gunnison, Uto.H - I j. cTpenney company a nationwide institution j. c. pennly company a nationwide institution " " "''"' ' T W ' ' |