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Show I IIM.II) .ML r.U'i:i;s "We have a. bureau whose duty it is to read each week the country newspapers from all over the country. coun-try. There is not a paper of any consequence in our trade territory that our bureau does not get. This bureau looks over these papers, and when wo liud a town where the merchants mer-chants are not advertising in the local paper we immediately Hood that territory ter-ritory with our literature. It always brings results far in excess of (he same effort put forth in territory where the local merchants use their local papers," saitl Herman Rusen-lield, Rusen-lield, advertising manager for Sears, Roebuck fc Co. |