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Show : I PROSPERITY :" By Elmo Cunningham, Secretary Provo Chamber of Commerce. During the great war the American people were told j : that food would win the war; that ships and guns and airplanes i would win the war. Now that the fighting is over, it has be- j come insreasingly evident that, essential as these things were, j t THEY DID NOT WIN THE WAR. It was the SPIRIT of the j X American people that WON the war. This spirit can possibly be defined by two words: Ideals and Morale coupled with : 1 Leadership and Organization, together with the unquenchable 1; j fire of PATRIOTISM. j The old appeal "Your Country Needs You" is just as nc- J If. cessary today as it was in the stirring days of " 1 7 and ' I 8. And J your dollars are just as necessary, too. Not to buy powder and J 1 guns and airplanes, but for a purpose just as vital to stimulate ' and lubricate the wheels of commerce. ':' The prosperity of a community or a nation depends upon the extent of its commercial activity. Times arc hard because money is tight. J 4 Money is tight because we have been passing through a period of deflation. That period of deflation is now PAST, to 2 J a great extent, and it is NOW time to think and act in terms of the future. Build that home you have been planning on for so long. Your advantage in being in possession of it is self-evident, but X in addition to this, the building of it will give employment to a number of men, who in turn will have money to buy something of you, whether it be potatoes, professional services, or what I not. This in turn will help you to pay for the home. Could the lesson be more clear? And it applies to your other NEEDS as well. : I i Prosperity will follow just as sure as night follows day. There is no call for an ORGY of SPENDING. We have al- t ready passed through the results of such action. But we must resume buying for our NORMAL NEEDS if men are to con- tinue to work and produce. Just as charity should begin at HOME, so should the spending of our money begin at home. ; Christ said "Love thy neighbor." : To love your neighbor is to trade with him. And see that you give him a square deal. Buy his apples or wheat or hard- ware, or buy his services by giving him a job. He can then buy that which you have to sell. It is simply the old philosophy brought down to date. We spell it now CO-OPERA- t T I O N. t I |