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Show i Both Democratic and T L$ cVi) Republican parties spent jJ? fC nearly $2,000,000 each jf " T for expenses:: No longer y Y M able to gouge corpora- ' t ' teSffi! tionst both sides appealed - ffl ,rK ' A directly to the people for ' m ft? huge funds and succeeded M f3? s lilt tyM I. n Aepv.y Pakaifc llfS'in!: ij perative, because by having the citizen who loves- ?3 1'ls'MllijirSwf ??ff . g 'W'-ipik 3 Pi his country finance the campaign we are keeping- ! S fir'SrUii".;- ?3a!' :0 :'--v " fe; E CCi jjsi the government absolutely uninfluenced by per- ' t.r ffmM-M 3Sh1-M 'if fr JD) I . sons who have ulterior motives. Through you tijr ' tVt k, I and the other party leaders I plan to make a f' i" r?' -fe- . Xg I personal solicitation of everyone who can afford; ifenryttorqenthau, m$ f" '" Cl! IIs t0 glve nnd who fee,s nn enthusiastic Interest Chairman Pemocrstic M " SSg I IP in the re-election of President AVllson. This is a ftri3rtce Committee ' campaign for the people and it must be paid for by the people. perative, because by having the citizen who loves-his loves-his country finance the campaign we are keeping the government absolutely uninfluenced by persons per-sons who have ulterior motives. Through you and the other party leaders I plan to make a personal solicitation of everyone who can afford; to give and who feels an enthusiastic Interest in the re-election of President AVllson. This is a campaign for the people and it must be paid for by the people. "Every patriotic and loyal person ought to give to the point where it really means something some-thing of a sacrifice to him. To one this might mean a thousand dollars or more ; to another,, it might mean $500 or $50 or a dollar. This is the-spirit the-spirit of giving which I hope you will inspire. I want to know the names and amount each gives and will keep a permanent card index record of this. I will classify cities by population and make a comparative record of the amount given by each. I feel certain you will see to it that your city is weli up in this roll of honor." But the real details of Mr. Marsh's every-mem-ber-canvass scheme were explained In still another an-other communication from national headquarters, printed on pink pnper. It was entitled "How to Do It," and Is in Mr. Marsh's best style. Here is what it said: "Sucss depends upon team work and upon getting Into the game right away. To this end you and each of the other members of your committee com-mittee are urged .to adopt the following plan and stick closely to it: "1. On the day you receive this letter make ft list of every person you know, be he Democrat, Republican, Progressive or Independent every forward-looking man and woman whom you know or believe to be Interested In the re-election or Woodrow Wilson and set opposite his name the-amount the-amount you believe he can afford to give. "2. Have your committee meet at once, compare com-pare notes, and together prepare a complete list of every possible contributor with the amount your committee estimates he should give. "3. Transmit immediately to me personally ft conservative' estimate of the amount your committee com-mittee believes we may count upon receiving-through receiving-through your efforts. We need this estimate at once; please see that it is mailed within three-days three-days after you receive this letter. "4. Divide your committee into teams of two-and two-and three to canvass personally and collect thls-money. thls-money. Y'ou can work more effectively in pair than singly, for It is harder for a fellow to say 'No' to a committee of his neighbors than to one person. "5. Apportion your list of prospective contributors contrib-utors among your subcommittees and make It the business of your committee to call upon each-one each-one of these prospects in person. Do not let this be hlt-or-mlss work, but do it systematically, and do it without delay." As faft as these committees got any money they sent It directly to Treasurer Marsh! No matter how small his contribution each contributor received re-ceived nn engraved receipt and his name went on-Mr. on-Mr. Marsh's card index, as a result of which honor he will probably get another appeal four years from now. Shorty before election, Mr. Marsh Invited somo-of somo-of his doubting friends Into his office to see what these committees were doing. Piled high on his desk wns the day's mall from these finance committees. com-mittees. Each letter Inclosed either a chock or had pinned to It real money. Some chairmen could hardly write legibly, but attached to each letter there was the list In each case of the people who hnd contributed the amounts, running from 25 cents to .$500. In one dny's mail the checks nnd cash contributions, Mr. Marsh said, amounted to more than $20,000. In fact, the average day's receipts during part of October were about $15,000. OW that it's all settled for another Fpl5tv four years, you may be interested to lllirif know now tne money was raised to II 1 conduct the world's greatest political IS 1" ll snow- Well, here is the whole story ij py with everything exposed secret wvilifBr passages, family ghosts, mystery, In-Nl8' In-Nl8' trlgue, -lights, shadows, trapdoors 4 and the rest of the stage property as told by a writer in the New York Sun : Presidential campaigns cost a great deal of money. The Job of getting this money they call raising the wind. When the amount required Is between $1,500,000 and $2,000,000 one can see that the office of treasurer of a national committee commit-tee is no sinecure. It was stated publicly the other day by Henry Morgenthau, who as chairmanof the Democratic finance committee, was a sort of financial overlord over-lord of this end of the game for the Democrats, that the irreducible minimum of Democratic needs this year-had been placed at $1,500,000. Four years ago it was $1,100,000. The Republicans did not make public their own estimate of expenses. When the campaign was in its infancy they figured it out as about $1,000,000. Later the amount was raised to $1,-500,000. $1,-500,000. And at a still later gathering of Republicans Re-publicans to discuss thi question certain gentlemen gentle-men of great political experience Informed young Mr. Brtss that the high cost of campaigns would probably make It necessary this year to spend close to $2,000,000 before November 7. The reason why it costs more now to run a campaign Is because everything is higher. The cost of printing has tripled, for one thing,- campaign cam-paign buttons cost twice as much, railroad fares are higher. And so it goes. When -the Republicans were looking around for someone to raise the wind this year their eyes fell upon young Mr. Bliss, for a good reason. His father was the Republican treasurer In three national campaigns. After some hesitation Mr. Bliss took the Job, in which he has ever since displayed the one quality considered a prerequisite prerequi-site to a successful Republican treasurer modesty. mod-esty. Nobody but the campaign' monagers themselves ever heard much of Mr. Bliss around national headquarters. His office was on a floor below the chairman's. People who got off there by mistake mis-take thought they had wandered into the offices of a big up-to-date mercantile corporation. There were many clerks, many adding machines and many typewriters. It was from these offices, where scarce a footfall foot-fall was heard, that Treasurer Bliss rnked the country for Republican money, not only In the form of large subscriptions when he could get them, but also in the form of $10 subscriptions to what he called his sustaining membership fund. The contributor to this got a nice little certificate showing that he had been enrolled as a sustaining sustain-ing member of the G. O. P. This was Mr. Bliss' popular-subscription plan. The scheme Mr. Bliss brought out was a development de-velopment of one tried successfully by William Barnes when he wos head of the state committee, This plan was to invite $10 subscriptions to a special fund and in return hand out some little honorarium. Mr. Barnes succeeded In raising &50 000 v-y this plun in the state of New York alone when everybody was hard up. Mr. Bliss raised about half a million. Under the Bliss, plan local committees were formed In every town in the country. These committees did the work of collecting the $10 subscriptions. To get these committees Mr. Bliss made up the biggest mailing list ever seen. He corresponded with every state chairman and through these officials got the county chairmen to draw up lists of possible contributors. When the lists were turned in appeals were made direct to those on the lists. The result is that shortly before election Mr. Bliss was getting frequently as much as $4,000 in a single day's mail. Of course, under this plan contributions were not limited to $10, nor were contributions of a smaller amount spurned. All were welcomed, but it required $10 at least to become enrolled as a sustaining member. Whatever may have been the success achieved by Mr. Bliss, there were persons around Democratic Demo-cratic headquarters in New York, Just around the corner from the Republican shop, who were willing will-ing to bet that Mr. Marsh would beat Mr. Bliss to a frazzle in collecting money from the real "peepul." Out in Iowa, Mr. Marsh's home state, he has a record of being one of the greatest money-raisers ever seen. The Marsh plan, soon in full swing, was nothing noth-ing more than the good old "every-member-can-vass" scheme which the churches out In Iowa resort re-sort to when they are falling behind in current expenses or want to make a bonfire of the mortgage. mort-gage. Marsh and his young men, some of them church workers, believed that if it could be worked successfully for a church it could be worked In the country as a whole for the Democratic Demo-cratic party. An essential feature of the every-member-can-vnss plan is team work. Anyone who has ever been waited upon with a request to subscribe to a church fund to burn the mortgage knows that not one person but two do the visiting. Confronted Confront-ed thus by superior numbers the prospect generally gener-ally capitulates. To organize such teams In every town and hamlet of the United States was the task which Marsh and his Iowa hustlers set themselves to do. This is the way they did It : The name of a good Democrat In every town was first secured. Then a communication was sent to him asking him to forward at once to headquarters head-quarters the names of six or eight men In the town who would feel it an honor to he named as au auxiliary finance committee of the Democratic national committee, designating one man on the list to be appointed chairman. By return mall each man so named got his credential, a little card bearing the pictures of Wilson and Marshall, and announcing that the Democratic notional committee had been pleased to appoint him a member of its finance committee. commit-tee. With this card went a personal letter from Treasurer Marsh calculated to make the new member of the Democratic finance committee get busy. Here, for example, Is one pnragraph from Mr. Marsh's letter, which as a whole sounds like the follow-up campaign of a man selling patent clothespins : "I wish I might visit with you face to face and Impress you with the tremendous Importance of this work. To my mind it is far reaching. We are absolutely dependent upon It for the money to carry on the campaign ; moreover, It Is Im- |