OCR Text |
Show We All Read 'Em. Albert B. Kelley, an advertising expert ex-pert of Philadelphia, sat in the Mark-ham Mark-ham club, turning the seventy 01 eighty pages mostly advertising matter of a weekly. "Advertising is such an art," he said, "that many people actually buy periodicals as much for the advertisements adver-tisements as for the reading matter." Mr. Keiley smiled. "I sat in an editor's office the other day," he continued, "when a poet entered. en-tered. " 'Glad to see you've accepted that sonnet of mine,' the poet said, feverishly fever-ishly pushing back his long hair. 'I do hope it will be widely read?' " 'It's sure to be.' said the editor. It's sure to be. I've placed it next to one of our most striking ads.' " j |