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Show Controlled Newspapers. H Tho Atchison OJobcsnys Hint no nd M vortlser has ever tried to control Its ed M Itorlnl policy, tho remark being occa stoned by tho chargo often mado nowa ifl days, that tho big advertisers dlrocl jfl tho editorial policy of newspapers. H Tho oxperienco of tho aiobo Is tin jfl oxperlenco of most newspapers. The morchnnt who does n gront deal of nd- vcrtlslng Is moro Interested in tho clr- I culntlon department of n nowspnpor than In tho editorial department. If n dally paper goes to tho homes of tho I people, and Is read by them, ho Is satis- H fled, nnd It mny chnse nftor any theory or fnd, for nil ho cures. Ho has troubles I of his own, nnd ho isn't trying to shoul- dcr those of tho editorial brethren. H Thero nro newspapers controlled by H pcoplo outsldo of tho editorial rooms, nnd n good many of them, moro's tho pity; but tho pcoplo exercising that control nro not tho buslnoss men who pay their money for ndvortlslng space. I The newspapers which nro established 1 for political purposes nro often con- trolled by chronic ofllccscokcrs, whoso first concern Is their own Interests. fl Thoro nro newspnpers controlled by I grent corporations, and tho volco of such newspapers is always raised In protest against any genulno reform. The avorago western nowspapcr lisu- nlly Is controlled by Its ownor, nnd ho fl is supposed to bo in duty bound to mnko fl nil sorts of sacrifices nt nil sorts of I times; thero nro pcoplo who consider fl It his duty to Insult his ndvcrtlscrs, fl just to show that ho Is frco nnd lndo- fl pendent. If ho shows n decent respect fl for his pntrons, who pay htm their fl money, nnd mnko It possiblo for him to H enrry on tho business, ho Is "subsl- H dlzcd" or "controlled." Tho nowspnpor fl owner is n business man, llko tho dry H goods man or tho grocer. Tho mer- fl chants nro expected to havo consldera- H tlon for their customers, nnd they nro fl not supposed to bo subsidized by tho H man who spends Avo dollars with fl them, but tho publisher Is expected to H demonstrate his courago by showing H thnt ho Is ungrntcful for tho patron- fl age of his friends. It Is n funny com fl hlnatlon when you think It over. fl Emporia Gazette. fl |