Show wages and advertising TH THERE ERE is a lot of advertising in this country and it tins hag n nite purpose it la Is there because our merchants want to soil sell us automobiles to chewing gum toothpaste refrigerators and oranges they know that advertising helps to sell these things and thousands of others and they know that it provides n valuable volu ablo information service to consumers that much is plain but did you over cvar stop to consider that advertising ti ing affects your personal income no matter what your occupation tho the amount of your sal ory ary or wages Is affected by the total volume of advertising on the part of all manufacturers and storekeepers everywhere this statement is worth examining in tills this country we produce and consume more m ore than telco ns as much goods for every man woman and child as is produced and used in other principal countries of the world why is tills this not merely because wo we have vast natural resources not just because we are better at inventing and organizing gan izing it is mostly because wo we oil all want so much to have the good things in life and because wo we have the individual ambition and energy to get them the purchasing linsin 9 power of american people is used nil all the tit almo no and it revolves fast tills this is where advertising comes come in it creates desires for now things and encourages ambition tor for higher standards of living suggestions from the merchants advertising are often responsible for the purchase of n now new living room rug an automobile bettor better clothes or a 0 now kind of breakfast food millions of purchases ore are inspired by advertising when the volume of buying la Is high business Is good and there ore are many jobs it is not only uie the ability of consumers to buy goods but also their desire to buy that makes fac factories run nt at full speed advertising is ono one of the greatest stimulatory stimulators of buying desire that has ever been known now new industries depend on advertising ver to get started A factory to Is built to manufacture a clover electric razor no ono one over heard of such a 0 thing before hardly anybody wants to buy the device until the manufacturer explains its advantages in n national exi advertising campaign almost immediately med lately thousands of men buy these machines ond and ti the ic ca company increases production the result Is lots of now new jobs for factory workers and traveling salesmen advertising has built many other now new industries big ones and little ones similarly advertising has expanded countless old industries row raw material and other re industries are arc directly benefited in every case anso it means moro more employment more wages our whole economic life la Is speeded up the national purchasing power Is enlarged and income goes up the merchandising force of advertising ver Is very important among the various factors responsible for our having tho the highest wage level in the world with a buying power nearly twice that in great britain two and one half times as great as is in germany ond and more than ten times mes as high as wages in russia in more ways than one advertising gives a lift to the pay envelope copyright 1039 |