Show NH advertising IS USED BY MAJORITY OP PROFITING companies COM lANIES A list of companies in tho the united st states cs which earned profits for each of tho the last ton years ti espito general economic conoll condl tlona compiled by american dus bus ine fiusa ig hi its ita november issue reveals that 87 used newspaper advertising in III conjunct conjunction loft with other melin media and only 21 24 did dd not uso use any Ilat ional advertising on oil tho the list there appeared 80 con consumer guiner goods companies 10 to re ballem nl lora 15 capital roods goods manti fac 14 public service compon compan les four railroads and ono one linuse in mont out corporation varther breakdowns on oil tills this list show 21 food companies nine alno cl 9 ar a and nd tobacco companies six elx oil 11 companies six drug plin phyrma rina companies four building producers and three office equipment companies there Is an interesting point worth considering tit in regard to ad verti shig policies tile tho a r t 11 I 1 a I 1 0 states all but 21 24 of these profit linkers uro tire extensive nn na dional advertisers and of this icum ber tho the public service companies and retailers tailors re obviously could not nd advertise vertise on a natio national nill scalo scale without great waste another point Is that fow few it if any of these theao steady profit makers havo have been content to vitt put all their advertising efforts in a few mcdon mc ollif most of them are using many anany kinds of media tha management which tries to stake everything on oil ono one big campaign in one medium Is in flying in tho the fato of strong evidence that no ono one ili medium edlum will put over a product or a company successfully or economically ni exchange change |