Show THE VALUE OF advertising does it pay to advertise some domoj business men used to ask that ques tion not many do now for not many who doubt sufficiently to neglect to advertise are arc left I 1 in n business but the national bureau of economic research answers the question tion rather fully and simply when it presents figures showing the amount of money spent for advertis advertising ingin in the united states in 1927 the last lait year for which complete reports are available according to this authority americans in that year spent tor for paid publicity or nearly halt half of the amount having been paid to newspapers surely these advertisers ae r found it profitable the amount spent by advertisers has been growing each year and it buying advertising ver space were not a good investment they would reduce or stop their expenditures tor for this purpose the advertising bill should be regarded not merely as an investment by business it Is an investment also by the consuming public in the end to he be sure the public pays the advertising bill but it is one of the most profitable investments the public makes there never could have been the mass production methods and all the modern systems of distribution had not the demand tor for commodities been greatly stimulated and movement in large volume assured advertising has been the prime factor in stimulating demand tor for a large proportion of 0 merchandise in use today through mass production quick and economical transportation and now new methods ot of distribution the unit la is produced much more cheaply and is sold at a narrow profit |