Show ONE FEATHER NOT ENOUGH remember tho the old story of tle he tir in than dlan who had heard about feather beds beda and thought lie ho would try one lie ile took ono one feather laid it on a plank and slept on oil it all night in tile the morning he woke up with ft a crick in ili his back and growled white man say feather bed heap soft white nian mail big fool some retail merchants try advertising like that they run tin an advertisement ti tle once or twice and because they do not note a big increase in business say that advertising to a not good for them one feather Is all right but it takes more than one to make a feather bed the same saino principle applies to advertising ver if intelligently planned and used satisfaction and profitable returns are are cort certain aln |