Show ADVICE TO MERCHANTS in a recent radio talk a well known speaker beeaker had tho the following to sy say to tho the merchants ot of tho the small email towns to any merchants who may lie bo listening la in I 1 have a word of adal advice do not GIVE your local newspaper a dollar instead BUY twice as much advertising as aa you think you cail can afford f tor for a period of ono one year then 4 watch the business grow tho the newspaper Is an accurate mirror of the town in which it la Is published lis fied it if your town is a live town one that thai can meet the intense competition ot of today the newspaper will bo be tilled filled each issue with snappy lions hons to trade at t the he various busin business e B d places of that thai town your newspaper Is your weekly or dally daily contact with the people ot of your trade territory uso use it liberally and you will be surprised at the results the merchants in any town where areal a real newspaper Is published could atford afford to pay tho the subscription to the paper for every resident within 30 miles they would got get their money back many terni over by increased contacts tor for their advertising messages boost tor for your newspaper it la Is always boosting the community and the boost you give will pay you yon big dividends |