Show SALE 0 OF WOOLEN GOODS NOW ON THE INCREASE 1 I ono one of the genuinely encouraging encourage ng developments in the woolen goods held field to la to bo be found in current fashion reports the country count rys a authorities on styles in wear point out that 1931 spring styles will see BOO a continued trend toward woolens and wor seeds and particularly limit goods clila news will be welcomed by members of 0 the national wool Marke marketing corporation which lias has endeavored to cooperate with wool manufacturers and others interested in broadening market demand tor for wool tho the trend toward more wool in ili women s wear has been gathering momentum the last two years just how far it will continue la Is not known but woolen manufacturers have been giving considerable amount of study and research toward the development of fabrics capable ot or holding their own with tho the principal competitors in wear rayon and silk ellk about ten years ago goods were a major factor in tile tho woolen business then came the invasion burnion by byr anyon nion and silk tastes turned sharply toward lighter fabrics principally around 5 ounce weights demand for thi type of woolen wear then nado dropped sharply the competition of rayon ayon r and silk developed so 80 constantly that manufacturers rs of woolen wear were un unable able to meet it the result was that many goods manufacturers rs shifted over UD to the mens malls wear field that branch or of tile industry was overcrowded during tile the last two years pails stylists sty lists hayla haeft looked with favor upon the lighter fabrics which the woolen industry v has perfected these fab fat fabi i bics have boon been more regulars reg at the tl 10 shows which set standards for most of the women of the world the fa I 1 experts also point to longer dresses drohm is as the prevailing style which will mean a few inches more cloth for each garment woolen mills featuring noruen yo ruen we wear if are now able to offer the ladles line fine five and ana six ounce fabrics with an occasional four ounce one which chic 11 can compete with the finest garments from rayon and silk the rising trend in woolen wear Is making itself apparent arp rent now new judging from tile the progress or of the large largo eastern department stores tile the possibilities of these now new woolen tab rica impresses them favorably favor Alj Q cald d they ther are being I 1 promoted thet quite naturally an 7 increate in cheuse 0 wool la ili goods will hlll be extremely beneficial to all I 1 branches brail ches of the 66 industry from grower to manufacturer |