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Show How to Advertise. That it will profit any business man threefold at least to advertise and do it judiciously has been demonstrated time and again and the question is beyond be-yond cavil. But the methods to be observed in advertising is a question of infinitely vide range, is of the very first importance, and cannot be too carefully studied. One thing about it that may be Ket down as true is that every man's advertising, in its language lan-guage and style, should be characteristiccharacteristic character-isticcharacteristic of the man, characteristic of his stock, characteristic character-istic of his commercial position. For every man has his peculiarities of development. de-velopment. When he speaks we know it is he, though we may not be looking at him, and his advertisement should represent him like his voice. He should put his experience, his industry, his enterprise, into his advertising. If a merchant lias any snap, any energy, en-ergy, in himself, let him show it iu his advertising. If he has any bargains in store, let him say so. If he has connections con-nections which, enable him to sell better bet-ter goods, or the same goods' at lower prices, than anybody else, let him say that; say it plainly, strongly and in a way that will carry conviction of truthfulness; truth-fulness; and on the same principle that leads him to treat visitors to his store so that they will call again, let him write his advertisement so that his next advertisement will be looked for; if you get a person's attention once try to hold it. The whole thing is summed up in this: One should study advertising as he does every other department de-partment of his business. Advertising is a science, simple, if true, as to its main elements, but requiring more thought and system than many of oi:r business men are accustomed to giye it |