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Show Friday, Jane 17, 1921. 'wmsuuuwuuumiumnn The Tree is Known . i Square Dealings Dependable Merchandise Courteous Service Lowest Prices From one small acorn planted in 1902 has grown this sturdy oak, the J. C. PENNEY COMPANY, states. spreading its branches over three hundred and twelve communities in twenty-si- x A MONEY-SAVIN- EVENT G TOE MEN are need in Highest grade these Men's Suits. The best workmanship goes into their making; the and stitched pockets are hand-tame- d is detail and every right SUITS, REGULATION and Young Men's Styles 1 Q 7P Pure worsteds, fine 10 sergeB, cheviots and are the ma--J t9Q 7C cassimeres are the Here terials. Suits you have been waiting for and a big choice of colors for your selection. Buying from us yon savo money. Note the prices. vlvild . EVERY WOMAN WILL ENJOY THESE GOOD VALUES is Here a shopping list that is also a well savings account. Every article is in ths and best quality iwjIa of the newest styles. Out of the principle of square dealing, the Golden Rule, applied to business, has grown the demand for approximately $50,000,000 worth of family outfitting from the J. C. SUMMER DRESSES ALL BILKS Here is a special purchase of Silk Dresses 91 nr in the most desirable Zlild colon. These will not the at last long prices quoted. Penney Company stores in the past year. 1310 GREAT COTTON rma LITTLE 89c to $2.25 BOYS' CLOTHING Made to Give Service NEW SILK SKIRTS A SPECIAL VALUE Beason when OH 10 boys give the hardest wear, to their Suits, 1J7Cw ' Suits with extra trousers and a fine selection of Extra Pants. Suits for vacation and knockabout wear at lowest prices. Very smart are these fancy Silk Skirts, pitted and in new colored stripea When worn with over blouse, the prettiest . of costumes is enjoyed. fUivU ylv m f lijv M WHITE WASH SKIRTS QO. 10 Gaberdines and Pique are the materials used i. m m OVER BLOUSES r 312 Depcwiment lFrcm One Small Store in 1902 io - 1921 Stores the newest Overblousea Beaded 4fi QA PUU, and embroidered- in rich designs. Navy, white, flesh and Also fine Voile Blouse, bisque. tailored and fancy styles. I COTTON i. Splendid quality iery, black white and Prices range grey. QO. vOC 10c to 43c for cotfrom ton and 49e to 98c for Silk. Collars, the popular brands and styles, from 25c to 45c. Men's Leather Palm Canvas Gloves 29c a pair. C h 1UC 10 A big shipment has just come in. Overalls of the finest and most IQ durable' quality; Indigo Dye and made with a bib. Mens $1.19. Boys, 3 to 9 years 89c. 10 to 17 years 98a MENS SHIRTS FOR HARD WEAR Mens blue chambray 9a Ia OvC 10. shirts of extra heavy material, fall $1.49 quality cut. Prices 63c to 98a Double kind $1.23 and $1.49. PALM BEACH SUITS-N- ew Styles Now Ready CQ OH fWU I nil fm Beadi Suits are 9110 again in great demand and our assortment in- IQ Q A eludes the double and yvnlU breasted models; every suit an single example of fine tailoring, and best standard finish. Regulation sizea L gar-yLtJ- O Hos- - OQ CREPE KIM0N08 Lowest Prices Special Designs QO. 10 Now is the time to pur-70chase these pretty, 49 Qfi comfortable house menta Fashioned of ; OwC 10 Chiu ud 41LUO Qfi Ia Many handsome 10 models in MENS WEARABLES At Lowet Prices MENS AND BOYS' OVERALLS MIDDIES . Well made Middies of the best quality of jean, with either plain white or colored collar.. Georgette, Crepe da crown A jng the best of wear $98c to Aimum. height and brim width with ribbon band. Fine QO durable quality o f straw and latest shapes. Also Mens new Panamas in finely woven Panama with indented crown and band. A choice of Men's and Boys caps in all new colors and materials. i&8ar' es 49 AQ and satisfaction. NEW STRAW SAILORS Now Ready c110 Vw i WASH SUITS for the Small Boys A wonderful assort-- . aq vOC 10 ment of Wash Suits 9 Qfi that may be laundered fMwIO without fear of fading or shrinking. The styles are the popular Oliver Twist, Bussian and Middy Blouse in a variety of materials, plain, striped and color combinations. Just the little Suits for school days and vacation days. Cl 90 Ia 10 UNDERSKIRTS Made of extra, good quality of Sateen and Heatherbloom in different colon. All sizea fine quality serpentine and cotton crepes in a wide selection of colors and stylea lUBta.wYOMma.- - Nourished by sound conservative economical methods, this largest chain department store organisation in the world will continue to grow and bear good fruit. Expecting and arising only reasonable profits, yon benefit by the lowest possible prices pins the savings effected through our. tremendous cash buying power. These savings you enjoy every time you make a purchase at a J. 0. PENNEY COMPANY store. AS YOU COMPARE OUR PRICES WITH THOSE QUOTED (ELSEWHERE, YOU KNOW WHY THE J. 0. PENNEY CO. COMPARATIVE PRICES. NEVER NEED TO QUOTE i incorporated DEPARTMENT STORES 312 EUREKA, UTAH NEW DRESS FABRICS Voiles, Organdies Lovely wash fabrics for summer dresses at lowest prices, while quality nd choice colors and designs are the finest Voiles 39c 17c Percales Organdies Mer. Suiting Pique Skirting White Poplin .... All Vow to 49c to 25o Q9e gge 33e to 43o 29o and S9s 27 and 36 inch Colon ud Designs la Rant 9luj NEW SILK FABRICS For Dresses, Blouses, Skirts The clever home dress maker will take advantage of savings on these handsome silk fabrics; she will be quick to see where she can save money be able to make two dresses where "he felt she could afford but one. PONGEE dge to ff.TS CREPE DE CHINE, 40 fa BIAS nd f GEORGETTE. 40 la H . 9tAm .j TAFFETA BILK . .. , flW MtaMAllMlt 016B Oi.70 COLORED SPORT' TUB8AH aa ff .... i |