Show r5 cPtL-j- w& ratZ7-- 2 c r: A X s' ' vr-- - HEX GUXS—QUICk ITS flNALUX HAPPENED TT - 't L - "''7"'- -i llili V'i w ’ t :--: fV -- r 1V- - - -- ' k 'v : - 7' 9 " “ ' 3© CiX —e—v 7 JJ! iJ"'— t x nf'-- " r" -- ' -- - r - " 5 wVsi' f: COME r ' v ' IN DONALD ANYTHING t UNUSUAt-HAPPE- N FlUrl DEVELOPED Enlargements ' ' ' f 1 Kyy '- V ' v r VAVnV- SN - V OH v? ' - - v -- ' ’ Wot - tf Cheer is like no other product because only Cheer has the whitener And this whitener is not merely a bluing it’s more effective than bluing actually so gives your wash a hew kind of whiteness Blue-Mag- ic nRfoi LSlAi new so differentso white that one look tells you it can only be a Cheer wash Try blue Cheer with the amazing whitener See how it washes out dirt washes in whiteness with a difference you can see Blue-Mag- ic ng Blue-Mag- ic juc£ a bluing IMera than a bluing! Ifs trad! Blue Blue-Mag- ic ' The modern suds for modern automatics hard-worki- i ‘I 1 v it’s a fact —the wonderful new agitator automatic washers are designed to work best with rich suds like Cheer’s And the exclusive whitener makes Cheer the truly modern detergent for modern automatics to give you washes so white you can see the difference No wonder Cheer is recomr-mende- d by the world’s largest maker of washers fhe amazing Cheer because only blue has V tl i n ' 1' sV7 test” Just take white clothes that have been Try the blue Cheer “window swashed in Cheer toa window Even on a gray day you’ll see sparkling new whiteness in shirts sheets all your regular wash Even when you “window test”-- really things like nylon you can see a wonderful difference hard-to-whit- en V f |