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Show The Salt Lake Tribune, Sunday, August 28, 1973 Big Business' Cow Thief Finding Job Easy By Charles J. Cannon United Press International DENVER A hundred years or so ago a man caught with someone elses cattle wound up dancing on air from the nearest cottonwood tree. Cattle rustling is still big business, but the risks have declined considerably. Colorado officials say they often are LJ C w, W . Ortho Mattress Company to get a judge to hard-presse- d take the crime seriously. You take a fellow who's been caught stealing a $500 cow, state brand inspector H. L. Rove said, and unless hes got a prior record, the judge puts him on probation and hes right back at it. d " -- ' r-- from Super Dreams to Super Values Many attorneys say they would rather defend a rustler than prosecute him because the chances of winning the Ortho started in Los Angeles many years ago with a single retail outlet. Today Ortho employs many hndredsof people, operates a retail ehainof over 50 stores throughout the nation, and manufactures their own mattresses, hox springs, convertible sofas, corner groups and adjustable beds in their own factories. Because Ortho sells direct to the public from their own factories through their own stores, with no middlemen, they are able to y prod ;re a product at substantial savings. This savings they pass on to their customers n the form of far lower costs on their complete line of every way to sleep. Millions of happy Ortho customers confirm that this is a great wav to run a business. case are better. Logan County Sheriff Vince Bianco agreed. Dont Check Youve almost got to catch them in the act, he said. What makes it so bad is that farmers dont check their pastures for several days at a time. By the time they "discover their loss and report it, their livestock has probably gone through an auction several hundred miles away. Originators of the High meat prices these days thave caused some persons to in ranchers go shopping pastures. Livestock rustling, a First it was the King, then the Queen, and finally Ortho's famous Round Bed started a demand for special-sizebedding. Ortho, the specialists, met this demand. They didn't sell this custom-sizeas a special bonus in bedding. They included it their low price. Ortho, the originators, created their famous Ortho-Paan extra bonus with everv King or Queen they sell. The Oriho-Paincludes: Fieldcrest King or Queen-siz- e d Fieldcrest No-- 1 run King or Top Sheet Bottom Sheet 2 Fieldcrest King or Queen-sizPillow Cases with 2 King or Queen-siz- e Bolster Pillows King or Queen-siz- e Mattress ll Pad King or Queen-siz- e Metal Frame on d d business, has taken a sharp upward swing during the past several years. Although no national tabulation of losses is available, estimates are that livestock losses due to rustling this year could reach $30 mil- , Ortho-Pak- ( k n I V Queen-Fitte- No-Iro- n 4 e lion. Easy-Ro- casters. In Colorado, sheriffs throughout the state report only scattered instances of cattle, sheep and hog rustling. Authorities credit stiff brand laws in the state for keeping the situation in hand. and the Double Bonus, then went even The innovators of the Ortho-Pafurther. They offered valuable extras with every bed set they sold. Now Orthos customer receive accessories with every size bed set. Included at f Ortho's famous low price. Small wonder so many people today sleep on Ortho mattresses. Ortho called this new bonus the Double Bonus; because they included not just one item, but two! Heres what the Double Bonus includes: IVith every . King or Queen, in addition to the Ortho-PaOrtho customers receive a handsome padded vinyl headboard and an elegant quilted bedspread. Those who buy an Ortho Tain or Full size bed set get a headboard and a metal frame on Easy-- "' Roll Casters. Round Bed buyers are given a k J, But several eastern states, Iowa, have asked - us for copies of .our brand regulations to cut down on the : sale of stolen beef, Rowe ; said. 1 ' among them I, Sell Truckload Its gotten to the point in some states where you can 'sell a whole truckload of sto- len livestock at public auction L. top sheet at .. a fitted bottom sheet. with no questions asked. American National mens Association JjiirarwMMin Cattle- KING SIZE SET records reveal the extent of the prob CONVERTIBLE SOFA TWIN ORTHO FLEX At this low price ORTHO FLEX BENTON Heres Orthos high quality at a fabulous low price! Genuine Ortho quality in a handsome convertible sofa that becomes a comfortable bed for two at night. Also available in Super Queen Size (5" wider than normal Queen Size sleeper) & Matching Chair. CORNER GROUP , HHSki lem. or FULL SET QUEEN SIZE SET In 1971, estimated rustling losses were $15 million nation- d wide. Texas authorities esti-mate- a loss of $1.75 last year and Alabama million author- - - ities predicted farmers and ranchers there would lose $1 ' million this year. One of the areas hardest hit by rustling is the Southeast, a relative newcomer to the live-- : stock industry. Officials in and Alabama say the . Florida - size or ranches, often as large ; ." acres, makes ing extremely difficult. as - . 500,0 JO polic- - Methods Vary ORTHO FLEX A you can afford to step up to the high quality d great king! cover. Special Urethane padding. The price includes: Mattress PLUS 2 Box Springs PLUS Double PLUS Ortho-Pa-k Bonus. Scroll-Quilte- of a great Ortho queen. Low price includes: Mattress PLUS Box Spring PLUS Ortho-Pa- k PLUS Double Bonus. ; ' Methods used by rustlers vary. Some livestock thieves simply wait until a rancher and his family are gone, back u" to his loading chute and drive off with his herd. . -- C Rein- innerspring. forced borders. Low price includes: Mattress PLUS Box Spring PLUS Double Bonus. 5 Some state livestock organizations have set up their own groups to comba't rustling. The Texas and Southwestern Cattle Raisers Association last .year reported its special agents had solved more than 200 cases involving over $2 million in stolen livestock. In Florida, a state livestock association offers a $500 reward for conviction of a rustler, and some county agencies there offer as much W added padding & Crown Flex center for extra support. Includes: Mattress PLUS 2 Box PLUS Springs PLUS Ortho-Pa- k Double Bonus. OVER 50 wedged Bolsters & a versatile Walnut-grai- n CornerTable. At this low Ortho price ... a fabulous buy! O0 . U U addition to Magnificent! & innerspring, cover quality theres thick Urethane foam for In 2 Box 2 Springs, quilted Coverlets, 2 .. s POSTURE REST corner group Complete that includes: 2 Mattresses, ROUND BED An easier but less profitable scheme is to shoot an animal in a pasture, cut off the choice hindquarters and leave the rest to rot. Insurance company officials say farmers and ranchers are .7 compensated for only a small percentage of their actual losses. A primary reason is that most policies require that the insurance company be no--' tified within 24 hours of the theft. Ranchers often dont discover the loss until days, or weeks, afterward. FULL SIZE TWIN or FULL SET KING SIZE SET -- pAA.,v-i Tem-pered-st- POSTURE REST A regal queen with superior features that spell Ortho. Like the Crown-Fle- x center for extra support to back & hips. Price includes: Mattress PLUS Box PLUS Spring PLUS Ortho-Pa- k Double Bonus. Many features of Orthos finest bed sets. Like Tempered-Stee- l innerspring. Urethane for added cushioning, Price still ;Vi FREE DELIVERY POSTURE REST ORTHO BALBOA This decorators dream S i includes: Mattress PLUS Box Spring PLUS Double Bonus. STORES TO SERVE YOU $ jt A bed can now be yours at a great low price. Includes: diameter mattress PLUS matching foundation PLUS special Double Bonus. 7-- ft. PHONE across from Fashion Place MURRAY 1 262-693- 2 |