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Show WASATCH MOUNTAIN TIMES Sy groups, gay and lesbian gatherings and details on just about everything of importance in the alternative community Donna at the Land Center of the i turn, when people want information, they call KRCL. “We get all kinds of calls, asking all kinds. of questions,” Donna says. “People will call us when they are looking for Maldanado Alternative Community housing By Christopher Smart are want any believe KRCL radio is the heart and soul of Salt Lake’s alternative community. And certainly, Donna Maldanado is the heart and soul of KRCL. When surfing the radio dial, you'll find something a little different at 91 FM (96.5 in Park City). Instead of the rad jive of the big five’s Like due, in great degree, to Donna, Steve moved on, but it has been Donna all these years that has kept KRCL’s rudder on course in the conservative, white waters of Utah. It is no accident that KRCL offers an alternative to most radio in Salt Lake City. Now, going into it’s 16th year, KRCL is, as much as outlet for minority voices: women, blacks, ever, an including Hispanics, native Americans, Asians, islanders and others, including those who like a little authenticity now and then. “We always say that we need people of color and women. Those are the voices you hear least in commercial radio,” Donna said in a Wasatch Mountain Times interview. Salt Lake’s publicly-funded alternative radio station also is home to great rock-n-roll, bluegrass, jazz, rap and just about every type of music they their com- therapy transports ence, other or a audi- perhaps more than audiences in Salt Lake, back home, she explained. “Music can put you in a place or take you back to a place like Donna Maldanado nothing at Le Cafe Folk. things might get hectic at KRCL. “Most of the volunteers know what the notion they that want to do,” is an island in the teaming metropolis of commercial communications outlets. “A lot of the ethnic programmers e Learn about Park City’s Silver Queen! Among a sounding It other things, KRCL acts as board and clearing house for information concerning various groups. It is through KRCL’s public service announcements, something like jungle drums, that the word goes out — giving information ronmental happenings, continues to be at the on enviwomen’s by the City Children’s Coloring Book Available at Dolly's Book Store 501 Main St. Park City Donna noted. “We would like to be treated fairly. Just because we are not a million-dollar-station, doesn’t mean we aren't trying just as hard.” In fact, what has kept KRCL the vibrant center of Salt Lake all these years, is that Donna printed on 100% recycled paper with soy ink. | Maldanado and all her minions try a lot harder than most. @ An Extraordinary Gift Book from the University of Utah Press Utah: A Portrait Text by William B. Smart Photographs by John Telford World-renowned landscape photographer John Telford's 265 stunning color photographs and William Smart's lively narrative together make Utah: A Portrait one of the most magnificent books about Utah ever published. Cloth $39.95 60 minute KUED companion video $19.95 Please support your favorite bookstore VF | KRCL of the helped community radio, but we have remained the step child,” town! Park center Republican-dominated e Locate buildings and places around e Find the matching ski! ¢ Centerfold board game! or education, Congress will not stifle KRCL. “We would feel it t would probably cause us to reduce some things. But it wouldn't wipe us out.” “With community radio, there has been a love-hate relationship with CPB because they have caudled National Public Radio. CPB has she explained, “Some just don’t know how to get there.” It is the small army of volunteers that are the fringe benefits for the program director. Something only a real ‘people-person’ might say: “I have seen people grow so much. It really is one of the perks.” For many of those volunteers, as well as their audiences, KRCL really EDUCATIONAL, CREATIVE, FUN | GIFT FOR CHILDREN! can. makes you feel like the world is OK.” you can imagine, 24-hours-a-day, 7days-a-week. And 98 percent of all that is accomplished with volunteers organized by KRCL’s program director: who else? Donna Maldanado. Perhaps one of the most calm people you will ever meet, Donna plays down else banks With an annual operating budget of $300,000 Donna says cuts in the Corporation for Public Broadcasting music KRCL’s or food and all kinds of things.’ Thanks to Donna’s work, community station, vacation, good you and spinning music that isn’t part is serve hear on another Donna noted. fad who has been with the station since its uncertain birth in 1979, along with Steve Holbrook, KRCL’s founder. to because munity. And this is music that they absolutely won't cries for syncopated lies — you will hear something that sounds like a real human-being talking straight to of a national marketing strategy. KRCL is, surely, as refreshing as cool water in Death Valley. And that here UNIVERSITY OF UTAH PRESS 101 University Services Bldg. Salt Lake City, Utah 84112 Phone (801) 581-6771, toll-free (800) 773-6672 |