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Show vsisi mm llt SOUTH SALT LAKE 34lf2Utai E Z' Serving The Center Of Industry Volume n South Salt Lake News Thursday, July 3, 1909 Nor 27 REAMS CELEBRATE BIRT i The Paul Ream story significantly is the story of a dream come true. The Iloracio Alger could add this to the many suc- cessful stories developed under the American free enterprize sys- John Thorpe, assistant Manager, Dick Cheney, General Manager, Allen Van Wagoner, Cashier; and Carl Welloughby, Produce Dept. EDITORIAL: tem. Paul Ream brought his family back to I'tah July 1, 1944 so he could run his own grocery store, and in the 25 years since then he may have changed the buying habits of a nation. I could be wrong, he said, "but as far as I can tell we were the first company to sell true discount to the public. The big break came for him ton convert a when he decided frozen food locker basement area In his Center Street Market, Provo, Utah, into a bargain basement annex. He sold surplus foods there by just stacking up the cases. It was the first time women ever came into a store and took their groceries out of the boxes. "We found the people liked that he said, way of doing business, recalling the immediate jump In business of 30 per cent. So in 1952, when he was getting ready to open his second annex in Salt Lake City, he made a decision to start selling on a cost plus 10 Whats right with America? J Today we are publishing another successful business stories on the American scene. The Paul Ream story is typical of other business successes developed from dreams, ambitions and determined effort. Practicing the 'Golden Rule" abd giving the housewife a real break as she shops to meet the family hudget has paid rich dividends through busy cash percent basis. "We were operating on a cost registers at the six Reams Stores in Utah, Salt Lake City and Davis plus 10 anyway. So we thought Counties. The cost, plus 10 Idea has been a distinct money saver for Reams customers. Paul Ream Is slow talking, but fast thinking Provo, I'tah business man. He is married to Cleo Nuttall Reams and they have four children. At the beginning of this unique enterprize both Paul and Cleo were very much Involved in planning, promoting and operating the business. Now they can certainly look back to those hectic days of trial and error, and feel well repaid for their present, joint successful effort. One of the very Important keys that unlocked the portals of this dynamic and fast growing business was the wise selection of management and key personel. Dick Cheney, general manager of Reams Stores is knowledgeable and intelligently pursues a course of operation that gives the buyer every possible advantage. Courtesy, honesty and exceptional service Is the established policy at each store. Employees are carefully chosen to meet these requirements. Every customer must be a satisfied customer. The relationship between management and employees is exceptionally good. Employees are treated as members of this unique family and given every possible opportunity for advancement. Most of these employees are young men fr&n our town area and are hired for after school, week end, and summer tfjnployment. Paul Ream and Dick Cheney are community minded and contribute generously to organized effort for civic and religious growth, and youth activities. The South Salt Lake Lions Club, Chuck Wagon Breakfast held Saturday June 21st was one of their united efforts to assist the blind and the handicapped of our community. They express sincere appreciation to the many patrons of South Salt Lake and other areas for their patronage and loyalty. Because of the fine business relationshiD at te local store, 2783 South tate Street they collect more than 20 thousand dollars In sales tax yearly for the city that helps keep property taxes at a lower level. This is one of the choice and challenging features of this great and glorious land of American - this is what Is right with America. Any citizen, anywhere in this nation can dream dreans, and with courage, determination and application make those dreams come true. On this 25th anniversary we salute you, Paul Ream and your manage -men and employees, and wish for you continued success and progress through the coming years. i I 1 i i it would be just as well to mark the merchandise at cost and add the mark up at the check stand. Again the idea caught on and retail marketing has never teen the same since. The Wall Street Journal wrote the Ream operation in an up article, July 1C, 1951. And In response to the material author Lamar S. MacKay included, operators of markets all over the country began visiting the Provo and Salt Lake based operations to find out how Paul Ream could do it. lie was invited to speak at the National Retail Grocers Association annual convention, once In Chicago, in 1959, and again in San Francisco in 1962. His message to the merchants was "stack 'em high, sell 'em cheap, and keep busy. This week June 30 to July 5 Paul Ream will celebrate 25 years in the grocer business. One of the high lights of his career came in the fall of 1948 when he broke ground for his Center Street store in Provo and opened it a few months later. Now he could capitalize more fully on the philosophy that the very best merchandise, foods etc. could he made available to customers at prices far below the general market and instant service would build good public relations. PAUL REAM Perhaps that is the key to his success. He has watched his iimkets performance, and even today when he sees improvements thal can bp made he counsels with management, who directs the employees in an effort to render more efficient public service. "Perhaps I succeeded in business from the fear that I was going to fail,he said. That seems to e a significant admission coming from a mrn whose company now docs an annual business of $22 million dollars, and operates a store that leasts the ability to produce more sales In dollars per square foot than any other store In America. 1 Lions Install Officers For More Rewarding "Do you want to receive some thing more rewarding than a few Then give a month of something hours your you alone can give money? self. "In metropolitan Salt Lake City thousands of our Senior Citizens need something to combat their loneliness - -thoughtful attention, and friends to stimulate new Interests, hobbles and activities. A Friend ly Visitor can do all these things and more. "You can read elderly - - many people with keen minds You can have dull eyesight. - - many oldsters never get beyond their own 4 walls because they cannot go out alone. You can listen sympathetically - thousands of our aged have no one to talk to, or no one to be interested In walk 1 officers for the year were installed at the regular dinner meeting Thursday night at New than money!!! them as Individuals. You can be A FRIEND . "Anyone between the ages 12 and 90 can become a of Friendly Visitor. Call and say "I want to be a Friendly Visitor. You will be told more about the program and free training workshop. 484-48- Frelndly Visitors Is an 21 all- volunteer program sponsored by Metropolitan Salt Lake Services for the Aging as another one of its services to the Senior Citizens In our community. After attending a Training Workshop for a couple of hours, the Friendly Visitor selects the names of Senior Citizens desiring a visit. At his convenience he calls on the Senior Citizens for a chat, write letters, read, take a short walk, etc. His reward Is the happiness and joy he gives to others. 19G9-19- 70 Harmans Cafe. Ronald Jones, chairman of Zone B. , conducted the ceremony. He stated: "A successful club must their activities and give new members a chance to become acquainted with Lionlsm and its world wide program. Lions must know what goes on in the world of Lionlsm or they become discouraged and lose In- greatest, largest and most productive service club in the world. The more than five hundred thousand projects completed each year lq evidence the near one million lions are kept busy. People and communities are the beneficiaries of these dynamic projects. ate terest. International Lionlsm Is the More than 22 thousand clubs semi monthly meet weekly to plan and promote projects that contribute to the blind, handicapped and assist communities in providing playgrounds and recreational centers. This is the means of retarding delinquency and pro or 1969-7- 0 ducing areas for developing good character and better citizenship. Officers for the insueing year are as follows: GLEN STOKER; President VERN FRAZIER, 1st v. pres. ALDEN CLAUSON 2nd v. LOTilAIRE RICH: 3rd V. JOHN ORE NO: immediate pres. Pres. past president. HARRY OKUBO, Lion Tamer EARL ALSOP, Tail Twister, ROYAL STOKER, Secretary LYMAN HUNTER, treasurer ART LIPPMAN, DEAN FEREDAY ORVILLE LIVINGSTON, and JIM SAGE are directors. Recreation Program Underway County a rain drenched week of the program. Mr. op- Despite Salt ening Lake Countys summer recreation program has attracted thousands of youngsters. In a report to the recreation board, GarySwen sen, Recreation Superintendthat 12,523 ent, disclosed children had registered at county playgrounds during the first Swensen said this is probably figure. a record attendance Edward H. McGean, program director, reminded parents that their school age children may register for the free county program anytime during Its six week duration. The countys tennis instruc 1 h 1 A tion program has also proven popular with over 1,490 young tennis enthusiasts clamoring to the courts. All county operated swim pools are now operating, and registration for classes will cntlnue out the summer. learn-to-swi- m through |