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Show flake. each crunchy The lucky kids who had a magic de coder ring were the envy of the school class and boy did they know it! Our kids are spoiled and there much one can show oil that isnt By Florence Bittner every other kid doesn't have, but Attention owners of supermark- that doesnt seem to slow them up ets. Here Is a hot tip guaranteed to in their drive to get every single move absolutely ANYTHING in the slippery sticker and silly puppet store. Put a prize in for the under and blast-o- ff rocket that comes in ten aged kids and raise the price. a cereal box and is guaranteed to shoot three times before it breaks. Itll sell like packaged cereal. I can't claim this is a new idea. Doesnt make a bit of difference The cereal manufacturers discov- what else is in the box as long as ered it way back when I was churn- the prize is delicious to the fancy of ing my stubby legs all the way home tykes. All that dry cereal is so much to listen to Orphan Annie on the goo dried out and squashed into asradio. sorted shapes and colors. Add a Packaged cereal was a real treat little milk and it will again be inin our house, and we reverenced distinguishable goo in min can 1m 3-- 78 utes, so all they have to sell is the prize in the box or the send-i- n offer on the back. Sometimes the send-i- n prizes shoot as many as five times before they break, but theres a magic all its own in waiting for a package in the mail and then opening it and putting it together. They come in easily assembled pieces even a child can put together but an adult cant. Imagine what must go on in the meetings of the board of a cereal manufacturer. OK, men. Skrunchie Wunchies have slipped ten points in their sales. That Millie Monster Mask didn't go. That was last years thing. This year no kid wants to be monster so that bit a make-belie- ve bombed. Now, men, lets all put our thinking caps on mid come up with Thursday, February 13, 1969 a real live one. Yes, Brewster, what is it? Well, Mr. McBribe. How about working on the cereal? Did you ever EAT a bowl full of Skrunchie Wunchies? Yecht. Coats your mouth. Mister Brewster! You havent been doing your homework. Remember Toastie Tidbits? Remember what happened to them? That company spent their time and money mi their cereal and they developed a very delectable product. Yes, I have to hand it to them, they made the most delicious cereal ever put in a box. And where are they today? Gone and forgotten. They forgot that one vital item in American salesmanship. It isnt the product-if- s the gimmic. No gimmic, no company. Yes, Smiley. Page Maybe kids are tired of make-believ- since 1904. And in these 65 years, we have paid into the economy of Utah: Taxes Freight and other payments $1,007,599,000 899,662,000 1,051,004,000 520,789,000 Total $3,479,054,000 Payrolls Supply purchases 1969, we plan to spend more than $200,000,000 in operating the Divisions copper production facilities. For Back in July, 1967, we took a vacation enforced one because of an 8V6 month strike. I ( an Did our vacation hurt a lot of people? It did. For every day we were on vacation, the loss to the state's economy was $373,000 which otherwise would have been spent on those four items listed above. It also hurt Utah state government, because some departments were forced to cut back expenditures by 4 per cent. Retire now at age 65? Of course not! We still plan to spend more than $200,000,000 at Utah Copper Division in 1969, a sum that works out to spending nearly $550,000 every day of this year. JSdsmecott Copper Corporation e. about giving them the real thing? Has anybody tried a real gun with real bullets? SMILEY! Youre a genius. A miniature gun in one box and the bullets in seperate boxes. Well start a revolution. In the supermarket business, that is. Wonder if Ive let the cat out of next years box? Well, if Jr. says Stick em up. And Bang; bang, youre dead and you are, please forget I told you so. Thats one idea I dont need credit for. On second thought, go ahead and say I told you so because I probably wont be around to hear it. Im Just dumb enough to try EATING some of the cereal. How W aire 65 pairs oM I Should we retire? Utah Copper has been a solid citizen of Utah 5 Utah Copper Division An equal opportunity employer t |