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Show Phaeton Today Studebaker has made Automobile History and established standards of value and quality more fully and obviously than ever before OD AY Studebaker proves that beauti-fu-l, distinctive, stylish body lines can be originated by American body de1 or imisigners without following precedentdone bebeen has tating or adapting what fore. Today Studebaker proves that a practical Completely new and beautiful type of car can be made to combine the pleasure and performance of the of open cur ind the comfort uid protection excessive without this the closed caMnd price or compromised quality a carduplex smartness and convenience and in open-ca- r elegance and comfort and at a carl price no higher than that of an open its in .new Today Studebaker proves, a that model, Standard Six Duplex car of fine quality, great power, plenty of room and impressive appearance can be made and marketed at a price of $1145. new SpeToday Studebaker proves in its models that cial Six and its Big Six Duplex of features essential all the in the ultimate cars can arid fivein quality be made and marketed at a price of $1495 and $1875 respectively. And this is possible only because Studebaker cars are made in one of the most comprehensive industrial plants in this country, 70 per cent of which is new within the last six years. and Every modem method of manufacture available are long experienced management for the production of Studebaker automohighest Today Studebaker proves that the selected grade closed car bodies framed in cushion hard woods, cushioned with the best and work, upholstered in fine mohair fabrics - can be fitted with expensive appointmentsmade and marketed on superlatively good chassis at moderate prices. This is made possible by the new $10,000,-00- 0 Studebaker closed body plants. Studebaker designs and builds all of its closed bodies in one of the best equipped and most modem body plants in the industry. hh.m with6 SIX-- 113 different bodies, including r, Duplex-Phaeto- n, er, - ear originated by Studebaker to take the place of die open ear) SO ENTIRELY NEW and so different from snv other body ever made before that a new name DUPIEX. had to be createdr-t- he in pressed steel The upper structure is shaped fabric. and covered with the finest water-pro-use of another the construction steel permits The radical Studebaker creation, the new roller enclosbeauty and ing curtains. There is the permanent condurability of the steel top plus the instant venience of the roller curtains. Thus Studebaker engineers have solved the open-doscar problem. practical The buyer who wants die airiness andalso wante convenience of the open car and who beauty of the closed the comfort, protection and car fl" now get both in one car and at the price of an open car. ia a One moment the new Studebaker Duplex of touch beautiful open car- -a fetand a roller curtains over-lappiweather .tight closed car. type of Coupe, New Brakes two-whe-el two-whe-el JpddT 5. Pus. sa. ss. ss. Coupe-Roadste- n. r.. Coupe Sedan. Berline. On all Standard Six models, with 4 due 1S 5. Pus. 3. Pus. ss. J595 .$1495 1450 2050 2150 2225 Duplex-Phaeto- n. Duplex-Roadit- 127 in. Victoria Sedsn Berline W.B. 75 ss. Coupe Sedan Berline &vSmSSS CtasSSTsixiSSix models, JJV. g! fertorics, and subject to change without notice.) Western Auto Co T U D The new Studebaker ia here today I And no matmodel ter how sweeping your ideas of what a new houM be thu car will satisfy you. It will thrill of ha you with the very newness and originality beautiful lineal Yon may not be in the market now, or even this for; year. But to see the new Studebaker ia toI look ward into next year and the year after SEE IT TODAY I H.P. Duplex-Phaeto- n. . er Look Forward Into Next Year BIO SIX SPECIAL SIX 120 in. W.B. 65 H.P. .$1145 Duplex Roadster. 1125 1395 Duplex-Phaeto- And die Details higher. easier Larger, more powerful, simpler and much brakes. An entirely new emeroperated board, gency brake is operated from the instrument hand where it driver's the to convenient blatantly simplifies the control and frees the floor board from Tires Balloon the old style lever. It acts on the propeller shaft. There ia uniform pressure at each wheel equalized Genuine and full size balloon tires on all models through the rear axle been that functions with the dree has Studebaker brakes with The regular ing designed for balloon tire equipment-steer-and and great braking power their simplicity, safety steering knuckles, spindles are adequate entirely springs, even the fenders. 50H.P. chinery. d-f- ed 113 In.' W.B. h, The new care are longer and tower to the ground. is nearly The line from the radiator to the rear of all models is increased. wheelbase The straight. The fenders are much wider and deeper crowned more to cover the width of the tires. They fit wheels. The rear fenden are long the over closely More Power and gracefully curved into the running boards. is Studebaker famous engine The universally The radiators are high and set low in the flsmea more than ever a peer among power plants. The and convex curved just below the filler cap. The crankshaft is heavier. ALL surfaces are perfectly is strikingly original and beautifully dismachined to exact dimensions and balance. The tinctive. bearings are larger. Entirely new head lamps, and cowl parking lamps The engine is in unit with the dutch and transartistically appropriate by Studebaker designed mission. There ia a force feed lubrication system and in perfect keeping with the originality of the with dean, strained oil always in reserve. There body and fender design. members ; re many changes and improvements which result Deeper, stiffer frames, more cross in MORE POWER, MORE QUIETNESS and shorter, flatter springs for balloon tires. All bodies SMOOTHNESS and STILL BETTER PERlower, all roomier, bettor and more comfortably FORMANCE in every way. cushioned. Seats are lower, backs and aides are of STANDARD SIX New Ease of Gear Shifting New power In brakstrength ing, a touch to the pedal exerts a giant's soft ss velat the rear wheel New clutch action,knuckles devet A new steering gear and steering on the signed for balloon tire A new grouping ii.-including ALL the nsual instruments plus a gasoline gauge that always works accurately. Lighting Control Switches U on the steering wheel instantly handy. Automatic Spark Control No manual attention required, ao the lever ia eliminated. Automatically of magoverned to all speeds with the precision The Special Six and the Big Six Duplex models are in soft satin lacquer with dark blue hoods and bodies striped in light blue and ivory. Here, too, the sparkle is added with burnished nickel radiators and light, natural wood wheels in contrast with jet black fenders and trig, black balloon tires. . 50 firdm and Berlins. ttO fa. THE STUDEBAKER SPECIAL SIX Engine, 34x5, 65 wheelbase. S differed bodies, including Victoria, Sedan, and Berime. Duplex-Roadst- wear-resistin- ng Engine Coupe-Roadste- COMPLETELY NEW BODIES each car a masterly expression of modern style, yet distinctly original in beautiful line individual, conservative, deimpressively elegant, but crisp enough m its distinctive. be to imitation entirely from parture JJ? The Three New Chassis THE STUDEBAKER STANDARD e, The Ten New Closed Bodies (A new New Ease of Operation The Standard Six dosed bodies are beautifully satin lacquer. The hood and finished in semi-glazlower panels are in light gray, the upper panels in darker gray. Hairline parallel striping in oriental red. Burnished nickel radiators, jet black fenders, light golden finished, natural wood wheels and big balloon tires are contrasting touches. The Standard Duplex Models are finished in g; lasting, lustrous and glossy jet enamel n, The Five New Duplex Bodies even by Studebaker! New Lacquer Finish THE STUDEBAKER BIG SIX 127 in. wheel-4 Engine, 374x5, 75 b.h.ix with base. Coupe, different bodies, including Duplex-PhaetoSedan, and Berline. seven-passeng- er brakes optional eel charge trana-missio- low-pressu- re six-cylin- biles. w New Studebaker automatic hydraulic New values, never before equaled i Brakes have three exclusive features not found on any other system in this country, 1. Braking pressure is furnished bp hydraulic touch to power automatically developed. A light like a the braking pedals controls its great force the entouch to the throttle controls the power of women. gine. This feature will appeal blatantly to 2. The front wheels cannot lock. 5. Thera are only two adjustments required ona are permaat each rear wheel. The front brakes n The oil in the nently adjusted at the factory.the is used to generate hydraulkjKJwerj the action of the gear and the pump keep c illation; it cannot congeal or freeze Braking as wall power ia atwayb blatantly ready in whiter I as in summer car! open-close- d - I--- Studebaker Completely new radiators, new fenders, new lamps, new seating comfort, new finiali, new colors in lacquer finish, three improved engines cords. Sizes: 21x5.25a to 20,x7-30-l Real balloon tires, not dosed-ca-r in. wheelbase, wu. vii w. Three completely new chassis! 15 completely new bodies! Marvelous new performance Completely new lines! .$1875 2650 2785 2860 with 5 disc wheels. $75X0 extra. North Ninth St.. Broeker Oarage Bldg, Price, Utah |
