Show Advertising Facts All I Merchants Know By HOLLA HOLLAND D. D HE merchant who spends T THE his money for tor advertis advertising lug ing space puce has but one object ct to to increase ase his business He lie wants to attract new customers customers cus cus- and und to let old customers custom custom- ers eis know what particular ar bargains are uie ure available or what desirable new goods goods' have arrived He does He riot does not not- oL a advertise velU how from motives of or vanity merely fo to se see his name in print Neither does he do it from motive of ot charity The paper is not ot soliciting soliciting so so- gifts No the merchant is aft after r business busine N. N and und he goes after it in a business busine s way He knows that it will not pay to advertise bargains that are not genuine that it will not nott be profitable to make make false claims or orr statements He He Is bui building ding not only for tor today and tom tomorrow but for next week next month next par jear r Looking to the future makes I him conservative and truthful truthful truth truth- f ful l in his statements statement i Ev Every ry advertisement ement in this thia I paper I is proof of nt the confidence confidence conti I dence of ot th the advertiser In th the I goods he lie e offers He lie has haH confidence confidence con con- In lu himself in Inthe the pub pub- 1 und hand in the Intelligence Intelli Intelli- Intelligence I gence of the readers You Youcan Youcan can profit by sharing his confidence con on 1 |