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Show HELP IN 50-50 WHEATPROGRAM Thousands of Retail Grocers Support Sup-port Food Administration Rules. SIGN PLEDGE VOLUNTARILY. New Wheat Saving Program Demand-ad Demand-ad Allied Food Shortage Increases In-creases America Must Feed Fighter. Explaining the United States Food Administration's new 50-50 wheat regulations reg-ulations is a war time task the American Ameri-can grocer has gladly shouldered. Many stores are already dlsplayih,; their Food Administration wheat saving sav-ing pledge cards, that they have signed, sign-ed, agreeing to carry out the new wheat program. Each flour customer Is now required requir-ed to buy one pound of cereal substitute substi-tute for every pound of wheat (lour. The substitute may be of one kind or assorted. This 50-50 sale Is made by weight and not by value of the coro-! coro-! modifies. There Is, of course, no reg-i reg-i ulatlon demanding the consumer to buy wheat flour nt all. A wide variety of substitutes has been provided : Corn meal, corn flour, edible cornstarch, hominy, corn grits, barley flour, potato flour, sweet potato flour, soya bean flour. Feterita flour and meals, rice, rice flour, oatmeal, rolled oats and buckwheat flour. Graham and whole wheat flour constitute con-stitute an exception to the national regulation. Eliher of these commodities commodi-ties may be sold at the ratio of three pounds to five pounds of wheat flur that Is, five pounds of graham or wheat flour counts the same as three pounds of the usual wheat flour. Mixed flours form another exception. excep-tion. Where any flour contains 50 per cent, or less of wheat It may be sold without any substitutes. Where j the flour Is mixed at the rate of GO per cent, wheat and 40 per cent, of other Ingredients an additional 20 per cent, of substitutes must be purchased by (he consumer. Where necessity is shown specially prepared Infant's and invalid's food containing flour may be sold. That the approved substitutes may be assorted is a fact many grocers and housewives overlooked for a time. For instance. If a customer wishes to buy a 24 pound sack of flour the necessary nec-essary substitutes might be assorted as follows: Cornmeal, 8 pounds; corn grits, 4 pounds ; rice, 4 pounds ; buck-wbat, buck-wbat, 2 pounds ; cornstarch, 1 pound ; hominy. 2 pounds ; rolled oats, 3 pounds. None of the substitutes should be considered as a wastte purchase. There are many household uses for each. The eight pounds of cornmeal can be made Into cornbread, corn muffins muf-fins or used In the baking of wheat bread. Cornstarch Is useful In making custard, cus-tard, thickening gravy or may be used in cake bating. Corn grits fried like mush forms a delicious dish, or It may be used In baking corn bread. Rolled oats are used largely as breakfast porridge por-ridge or in oatmeal cookies or In making muffins. Buckwheat flour may be used In bread making, forming an excellent substitute for one-quarter of the wheat Hour, but Is especially choice in the form of buckwheat cakes for breakfast. With 11 wheatless meals needed each week In America to provide enough wheat for the allies, the Food Administration believes the substitutes will all be used to advantage. |