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Show Penalty of IVon publicity F. I. Fletcher, at a Sphinx club dinner din-ner in New York, told an advertising ! story. I "A mun," he said "entered a shop j one bitter cold day and bought a wool-! wool-! en muffler. When he opened the muf-j muf-j fler be foa:vi inside it the photograph ! of a beautilul girl, together with a ' note saying: "If you are single please ! vvrice to m " i "A name and ad. ress followed, and I the m.in uniled. He was single, and he put tru- i-hotoeraph on his sitting room mantel. There, every evening, looking up from his book, he beheld it. ; It was very be .utd'iii, .:nd in a week I he Had fall n head r heeU in love. ! "So he wrote to 1 1 giri. An uher week passed, a wek if .-usx.cus nerve-, nerve-, racking suspense. Then th lovesicn man received this crushiii- letter: j "Sir The Mary Smith to whom yo-, wrote was my grandmother. She dit: nine years ago, aged eighty-d:. Yours truly. j "Our heartbroken bachel r, on looking look-ing into this strange matter, found that he had foolishly bought the muffler muf-fler from a dealer who didn't advertise." |