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Show (ORRIERE I) AMERICA ? it) THE I $ GRAND OLD ? p PAIR i:S o S3 X ;i By FANNIE HURST VAW AW - f ;s AfK A - Q Mc( jure tvi-r- THEY f A o.-- V ; - Nifiri.tf tfult a Kr.ind " ht 'i I uld pair. was low tlie press tlicm upon Die of tiieir tifGetli weiMlng fr c. And now, we come to what must n lurtnntly he termed the fly In the ointment. If there was one tlawr In Hie perfect family sequence, It around the charming and figure of Aileen I'mdstoop, who hud married the viscount mid moved to Paris, The Itradstuops, with unanimity, of the Imd optioned that marriage l.uhy of the family to I. ('land l.e Ponte, .voting aviator who hud grnvl t.itcil to St. Louis, ns that city was i.v wav of lecomlng nn aviation ecu i. r of Ihe world. Aileen ami l.e Ponte met at a ooun cy chili, beenme engaged that same evening and Ion via vs later were iiiur-ilewith an Hilo of social fitirry, to ay nothing of Ihe consistent. If opposition of Ihe P.radstnop fitnlly. te Ponte was hoim fide as to con nettlons, all right. The third son of an am lent If decadent Alsiillan fain ily. Impecunious, reckless, high strung, but all In all. In the opinion of the I'.radstoops and their friends. Just the man for the correspondingly high strung Alhxn not to marry. A word about Aileen. Horn six years after the ninth child, she had lieen from the start, a special kind of youngster. I'rriitlc. strangely lovely In a blond fashion that was distinctly a departure from the I.nulstoop olive tints, and with blue eves that glittervsl like Ice In the sun. Countless were the secret conferences held by her parents over this elusive sprite, their child. Her iiiotli-e- r feared her a hit nnd where a rcprl mand would sulllce for one of the oilier children, with Aileen It was al ways B matter of knowing Just how to handle her. The old gentleman rrdstoop, n ills dpllnnrian after a fashion, all hough a kind one to the letter, shied off a t'it, too. where Aileen was concerned, tn the phraseology of the St, Louis of Ibis period, people said that Aileen 'Imd her family blurred." They do to her. She was a swan in a barnyard. A special breed. An exotic in a Just ordinary garden. For Instance, In n community where smeklng was still a vice for a email, Aileen at eighteen flaunted the weed, and defying pnreiittil remonstrance threatening to smoke la the public parks If the home were forbidden her. Aileen won. At nineteen, she openly went to the room of one of the town's well known bachelors, enteced unannounced nnd Informed the flabbergasted conservu live that she had arrived for tea. She was not of the yielding, pas she, contented breed of her sisters. cen-'era- r d vv ADVERTISING POINTS WAY OUT OUR COMIC SECTION ROGER BAUSO.., in Collier Magazine. AT TLIE present moment in the United States we find 122,000,000 people who care notin' ng about economics, but who know with deathlike certainty that something lias hit them on the exact button of the economic jaw. They want a cure for lost jobs, abort time, cut wages, canceled orders, slow sales, poor collections, passed dividend, ruined plans, blasted hopes, and the generally rotten business whidi ha been epidemic in the United States and pandemic throughout the world. llnw can we obtain mass consumption to match mass production, and thus help to spare every one the hardship of periodic bad times? Hass production of goods requires mass production of customers. Mass production of customers is possible only through advertising. To some people the apparent simplicity of this solution will be a disappointment. It may be disheartening to hear that the best which cau Le proposed is nothing more than our familiar old friends, honest goods at fair prices, and advertising. Mr. Watt, however, when he set in motion the industrial revolution, was not above using a force more commonplace and familiar than advertising the steam that fluttered the lid of his mothers kettle. That force became a prime mover of the world. On similar principles able minds of oar own times can develop the latent power of advertising into a prime mover of economics. In the light of what it might accomplish if more developed, advertising power today is what steam power wa9 in 1770. Advertising requires no novel mechanism. All the apparatus is available. Though it is capable of illimitable improvement, the fundamental principles of advertising are clearly established. Its practice is a well- - fL necl-dent- nM.lvermirjr. They tleservetj (lie appehiilnn. Their half century of life tegclher hail nU those qualities tlmt go to eilhlify and enrich the hliimn scene. Helen ami l.arama Bniilstoop had hinlded well and tenanted their home In will a family that they reared armony and unison. Four girls and s't hoys were the Issue of It. All, with the exception of two anerlllced oi war. grown nod out of the nest. INen the nest tlmt had home them had passed. With the marriage of their last child, Aileen. to a French viscount, the old couple, responding to pressure, had agreed to ghe up the great brown slope family home and move Into the coiopaet tpmrtrrs of an apartment hotel. It worked, too, They frankly en loved the new freedom from respon 'diihty. The relief front the pressure of large household lumt.liiiillipiis. For the first time In almost half a century, Helen Ijc.arus found herself with me on her I. .mils. For Ihe Hist time a that period Lazarus, fno of IoihI i.e"s arid family hardens, felt himself it liberty to sun himself of a morning i the large pm It opposite the hotel. When Helen wus sixty five and her hiishnnd seventy, they took (heir first '.Ip shroud, In the company of one f their older sons and his wife. It was a four months' tour am as Helen proudly related when they their son and daughter ad literally ctirrhsl them about, so olieltous were they for the well being :.hd comfort of the parents. That was the attitude of the entire Helen large family of I'.radstoops. nd Lazarus Imd reached a time of 'ife when they were entitled to the ns-things. Thu I'.rudHtoop children, 'V tiiclt agreement, saw to It, each nd severally, that their parents should come Into a rich old age. To grow old like the linulstonps. surrounded by love, giving It, receiving It, secure In one another, and In the ministrations of the huge and devoted family, was the kind of thing the beholder iinconsclousl.v coveted himself. his own and Every year whim the family met nt Christmas, around a table that seated forty, even a stranger looking In might have felt his heart strain as he saw; strain with a sense of the beauty of this spectacle of family well be-- I fr was forever getting herself talked about In one boisterous capacity after another, and at one time was reported to have eloped with the family chauffeur. So, unwelcome as the viscount marriage was. It was with some relief that the Brudstoopi saw her safely enmeshed In a marriage that at least curried with It the undeniable tincture of respectability, even though young Lelaiid was known fer n certainty to he any Lhli g hut conservative, lie was a young man somehow, who There was a seemed foreordained. You transient quality about evpeet"d eulastrojihe to overtake lilm, one way or another. It was In his cards. It was In his eyes. IVn years after his marriage to Alicea it did. And of all Ironic I.elatiil, the daredevil, the tire, the nvl.itor; belaud, who loved fast horses and fu- -t polo, was to die Iri tied of blood poison fiotn an Infected toe nail. Six months later, there returned to America, prnct'nilly penniless, Aileen and her four children, two robust hoys und a pair of frail girl twins. The quick end stormy and Impetuous year Imd left their mark on Lein rid hud broken her. as Aileen. the saying gm-s- . Her sphit lay a drud thing within her. Hone was the Ire glitter from her eyes, and the shoulders tlmt had always defied, were tamed somehow. It was a different Aileen who nuns home. A rather heart Inn ting edition of her former self. I. eland had fulfilled the Hrndstoop prophecies. (Irudiudly It was all to come out. Not so much from what Aileen was ever to say. But piece by piece, tie whole sordid story was till ronsrlntpdy to reproduce Itself before her family. I eland hud been a roller, ho.h ns a husband and a fitter, liis children had lived In terror of him That was what hud broken Aileen. behind had owe struck his Utile four year old twins In n drunken fury. There had been a scar nlong one small arm for nn nibs. Ills sons had cringed from him. These small children had come to know terror early. The pain of that was graven hit the face and heart of Alhs'n. And Aileen brought home with her one desire; Indeed It might he sahl that Aileen brought liniue with her one obsession. She wanted for these pallid children of hers the kind of youth she hud known In Ihe old brown finally mimslim of her childhood. She not only wanted for them that kind of youth, hut the Identical setting. She wanted the old house on Bine street which her parents hnd long since sold to a Catholic school nnd which was now used ns the dwelling place of twelve monks who conducted the Inst tul Ion. At first I lie Idea seemed too fantasThe tic even tn hear discussion. brothers and sisters of Aileen rose In n unanimous muss against the Idea of the parents ever being asked to resume ntiy of ihu duties of heme nnd household. It must also lie said that Helen and Lazarus themselves, wlm were contemplating a long dreamed trip to the Orient, draw away from the prospect. In a way. Aileen bowed her head before the selfishness of her demands and the unanimity of the decision against her. Stic took np tier residence, nt the willing bounty of her family. In the same hotel with her parents. There her children, strange youngsters reared In the French tradition. sought to adapt themselves to new environment. There, Aileen, so sobered Hint there was pathos In her very nxpect. sought to cause to shine upon these starveling offspring of hers, some of the radiance of the kind of children that had been tiers. Even In In a way she succeeded. s the hotel environment llden nnd were to till a niche In the lives of their grandchildren that was vital and Important. They lived In closest proximity, the grandparents part of the very fabric of each. And yet there came a time when Helen realized that there was to he no trip to the Orient, no continuance of the carefree life that contained no household worries, no problems of upkeep. Alleens children needed a home. Each nnd every one of tin brothers and sisters rallied around to combat the determination, even Aileen herself p'otestlng ns she contemplated the men. lined faces of her parents. But In the end It was the determination of Helen, finally aided and abetted by Lazarus, that won the dav. s At no small lUdlonlty the succeeded In buy in? the brown old home on Bine street hack from the Monks, who surrendered It reluctantly, hut mtecuinlieil to the pressure brought to hear. The Bradstoop home Is going again full blast. Tradespeople hurry In nnd out during Its busy days, general liinisccleanli'g mines and goes, nnd the children of Aileen race In and out, to school, fiom school, on roller skates, en roller coasters. The giandpaiouts are ns hard put as they ever were In their lives. The house is filled with Hie hurry of foot, the demands of small voices, the cries of childish altercation. Helen Is beside heisclf with duties; Lazarus full of mild scolding ways and udimmitions to gramh hildren. There ts no time for travel. in hits finally succeeded Ailtsm bringing home to her brothers nnd sisters the fact that, with all their from trials, the years have fallen her parents in a fashion that ts amazing. .Secretly Aileen blesses her capacity for always managing to get her way. SU.T LAKE CITY, UTAH art. known The basic cause at which the jobless would shake their fists is not that too few mills are running, but that too few advertising campaigns are running. As one who has studied business depression in life rather than in libraries, I see in current conditions the call for advertising. It is the way out from the present situation. j WORLD TODAY NEEDS LEADERS THE FEATHERHEADS Quite an Impression! By REV. DR. FITCH. New York (Presbyterian). Modern democracy, more than any other age in history, is dependent on the emergence of great leaders and personalities. We cannot reform society by external or mechanical changes without great leaders to direct and control the change. Despite economic interpretation, social history is one of great men. Outstanding among those personalities who have revolutionized business are Thomas Edison, Marconi and the Wright brothers. In politics today the leaders who control mass movements are such as Gandhi, Mussolini and Stalin. In education there are Eliot, Dewey; in morals and religion, Grenfell and Barth. There are equal chances for the emergence of great personalities in both classes. The debate a3 to which class is more likely to produce leaders is still raging. Such men as Charles Lindbergh, democratic representative, and Hugh Cecil, aristocratic representative, may be cited as supportable evidence. mass thinking and the tendency to reduce every Despite present-da- y one to the least common denominator, leaders remain indispensable. Behind the power of numbers must be the power of personality, and today, more than ever, is the strength of the effect of the individual upon the group realized. INDUSTRY MUST BE STABILIZED By DR. BENJAMIN M. SQUIRES. Econhmi.t Expert Unless industry is purged of recurring periods of economic disaster all efforts now being made to relieve the tragedy of the present acute unemployment situation are pure waste. We shall sooner or later become e!in listed by relief activities unless the grave perils of cyclical unemployment are averted by stabilization of our industrial life. A new attitude on the part of the government is needed. Unwise expansion of old enterprises and the creation of new ones must be controlled. Despite the American aversion to the dole, or unemployment insurance, forms of this device are now in use. Regardless of the popular dislike for such measures in behalf of the unemployed, the workers are now being called on to carry the burden of unemployment by contributing a days wage each month for the support of those out of jobs. Labor has declared that the only kind of insurance they want is employment. As a means of rationing the available jobs labor proposes the shorter work day and week. What is this but the dole at labors expense? The present system is bankrupt as long as the soup kitchen and flophouse must be depended on as an American system of unemployment insurance. Lax-ant- ! HOME PLACE WHERE HAT IS Brad-slisip- By ARCHBISHOP CLENNON, St. Louis (Catholic). It is difficult to discuss boys against the background of homes, when e so few homes left in modern America. Home has become a place where the lint is. A cros section of it would reveal a flat, an automobile, a raibo, and a dog with a long name and a short tail. Three elements go to make up our modern life: motion, curiosity and a-- j individualism. The automobile satisfies the urge for motion; the nfdio, inriosity; nnd individualism expresses itself when the man shuts the door of his flat and comes to feed Hint he is king from the kitchenette to the dining alcove and the folding led. Some fathers feel that they have made a success if they accumulate a fortune large enough to send their sons to fashionable schools and supply them w Ith spending money. These are the most pathetic failures there are, because the failure will sl ow t;p in the sons. But the father who understands his boy, who walks with him and leads him on, Radios him to be dean of hand nnd heart, to reverence Gol and love his home, suih a father builds a fortune that Wall Street snoot destroy. He builds a Imme that has a quality of immortality. I spite modern theoriis fathers are supposed to live in (heir homes and there is room there for only or.o mother. The only security of th s in the stuhililv f the nun u.gt- hi ml. home ic-t- - |